Every week, I attempt to curate clutter-breaking creative ads. Occasionally I share some views on industry trends. This week my compilation includes ads from South Africa, India and UK among others. Chicken Licken: make your family proud Sometimes, a round about way of connecting the product to a seemingly unconnected story works if the build up, the plot and script is interesting and very importantly – the ‘aha!’ moment has a link (however tenuous) to…

Every week, I attempt to share a compilation of creative ads. The first and most important test for any ad is getting noticed. Everything else – ad being liked or disliked is secondary. Here are a few ads which caught my attention over the last week or so. CRED: Buzzkill Advertising for CRED has created a lot of buzz over the last few years. A few common aspects can be observed in their advertising: the…