Last week, both the advertising & tech portals discussed the controversy over the ‘Crush’ ad for iPad Pro. There were few other notable ads (I attempt a weekly compilation as seen in the archives) including Huggies, Volkswagen and Vadilal. O Boticario: Tempest Many brands see Mother’s Day as an opportunity to advertise. In a way, they make it about themselves and not about mothers. A majority of such efforts force fit the brand in the…
Every week I attempt to curate a collection of clutter-breaking creative ads. In this week’s compilation of advertising: a flight safety video from TUI,…
The process of creating advertising is not as easy as it might look to the outside world. Creative ads are those which still get…
Every week, I attempt to curate clutter-breaking creative ads. Occasionally I share some views on industry trends. This week my compilation includes ads from South Africa, India and UK among others. Chicken Licken: make your family proud Sometimes, a round about way of connecting the product to a seemingly unconnected story works if the build up, the plot and script is interesting and very importantly – the ‘aha!’ moment has a link (however tenuous) to…
Every week, I attempt to share a compilation of creative ads. Occasionally some commentary on the business of advertising. This week, aside from a…