The State of Diabetes: third largest nation in the world

I like public service advertising which present a startling new fact or packages a known fact in a refreshingly new way. And if the public service ad asks for a simple, specific action, even better. That’s exactly what a new PSA on diabetes does. While we all know that many people suffer from diabetes, the new angle: people with type 2 diabetes could form the third-largest nation after China and India.

The State of Diabetes – PSA from The State of Diabetes on Vimeo.

Agency: Area 23 – An FCB Health Company

Type 2 Diabetes

The call to action over at the site is simple- a petition to UN to make it a country. Clever away to create awareness about the issue.