The Hindu stays ahead of The Times of India

by bhatnaturally on January 25, 2012

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Competitive advertising can be fun. The Times of India fired the first salvo against The Hindu in Chennai recently. In my blog post I had noted: ‘the needless skin-show (not just in the city supplement) even in the mainline articles, the celebrity gossip in city supplements and the prominence given to ‘Page 3 culture’ you [...]

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Samsung and its advertising digs at Apple

by bhatnaturally on January 22, 2012

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So, Samsung has released yet another ad poking fun at the Apple fan boys. This time, the turn-by-turn navigation feature in the Samsung Galaxy S2 is the whip with which the Mac community is sought to be beaten. The earlier efforts were on similar lines [no pun intended] touting the bigger screen or some other [...]

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Axe Anarchy: advertising, digital or experience campaign?

January 16, 2012
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Unilever is launching a new fragrance of Axe and its for women. Yes, the brand pitched squarely at men and promising to transform all men into ‘chic magnets’ is now introducing Anarchy – a fragrance for ‘him and her’. The launch involves, not just conventional advertising but a graphic novel whose plot can be shaped [...]

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Lurpak: wonderful and wise

January 14, 2012
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Must hand it to W+K. They have consistently produced great work for a diverse set of brands, Lurpak being one of them. They first had ‘Saturday is breakfast day’, followed by ‘Kitchen Odyssey’. Common to both were outstanding production values and a mouth-watering visual feel – great food advertising. Their latest work for Lurpak Lightest [...]

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Airtel HFZ Hangout: extending a good idea

January 12, 2012
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When I saw the extension of the ‘Har friend zaroori hot a hai‘ theme campaign into short films, I thought it was a brilliant idea. Slicing the many types of friends [who were anyway portrayed through vignettes in the montage of the theme film] into little stories brought alive the insight even more. The ‘kanjoos [...]

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Is Facebook the new brand website?

January 12, 2012
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There was a clear pattern to online activities of Indian brands a little while ago: create brand website, drive traffic to it through web banners in mass or niche portals. The content on these brand websites too followed a pattern: information about brands or the current campaign, videos of ads and the mandatory wallpapers for [...]

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Philippine Tourism: it’s more fun in social media

January 11, 2012
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There’s no telling what goes viral in social media nowadays. A recent slogan for Philippine Tourism, ‘It’s more fun in the Philippines‘ has caught the fancy of consumers in social media. Agency: BBDO Guerrero As far as tourism slogans go the line follows the trend of describing the feeling of visiting a country, creating an [...]

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