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Knorr – Flavor of Home: all the ingredients of a viral hit

What makes a brand content go viral? While Google has some helpful answers marketers would agree that it is not as easy as following a step-by-step process. There is still an intangible element – a magic involved. Having said that, marketers and agencies are following a pattern, which is both a good and bad thing. The pattern I am talking about is this: brands have come to believe that the best way to get consumers talking about you is to produce great content – be it an ad, a Tweet or Facebook post. And if that content is based on a brand action (beyond just a claim) then even better. And the action must be relevant, unique and find a fit with the brand’s core messaging. A new film for Knorr scores on all these fronts.

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Ex-ad man. Love advertising, brands and marketing communication. Apple fan. VP-Corporate Communications, @Robosoft.

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