News from Cannes Lions dominates the advertising world this time of the year. While 'digital' driven ideas get their fair share of attention I always look out for the traditional print and outdoor creatives which stand out. Here are a few which caught my eye in the Print and Outdoor categories (in no particular order):… Continue reading 10 print and outdoor winners from #CannesLions 2017
There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 16th June, 2017: Moto Z's branded content initiative in Brail, immunisation charm and more. 1. Moto Z branded content The Moto… Continue reading Moto Z branded content, immunisation charm and more: creative ideas of the week
The debate around work-life balance is not new. Essentially the emphasis is about not allowing one's work priorities negatively impact responsibilities towards self and family. It is not about dividing time equally between work and leisure but deep down we all attempt to seek a balance between our work and 'personal' lives. But are they… Continue reading Of work-life balance, purpose and priorities
I came across a LinkedIn post linking to an article which called to question the importance of brand names for a business. Essentially it said that any name is fine for a business as it is the product performance which matters ultimately. The note cited examples of successful brands who have seeming run-of-the-mill or names… Continue reading What’s in a brand name? Everything (almost).
There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 9th June, 2017: Volvo XC60, iPhone 7 ad featuring Carl Sagan's voice over and more. 1. Volvo: Moments The Future of… Continue reading Volvo moments, Volkswagen laughing horse and more: creative ideas of the week