Creative ideas of the week: my picks

Between bookmarked sites and subscribed feeds which showcase advertising, I come across many new creative ideas every week. As with advertising in real life, only a handful are memorable. Here are my picks for the week ending 24th July 2015. 1. Centre for Psychological Research, Shenyang I don’t know when & where this was released but I […]

National Lottery #PleaseNotThem: hilarious twist to happy accidents

When it comes to lottery advertising, a common theme is the one about ‘happy accidents’ and its repercussions. A new campaign from UK’s National Lottery has a wicked twist to such accidents. The core proposition remains the same – ‘anybody can win’ but the tongue-in-cheek wish is that it is not the already rich & famous.