Newspapers work in UK: when an industry comes together

An interesting campaign promoting the benefits of newspapers is underway in the UK. Six of the leading UK newspaper brands have come under one umbrella to 'remind people of the unique role newspapers play for advertisers, readers and society'. They have the numbers to back the claim that newspapers 'still command a remarkable level of attention and influence'. However, what stood out for me was the articulation of consumer behaviour today: We live in an age of media butterflies. With so much content [More]