Tata Sky Acting Adda: celebrity advertising done right

I missed adding the new Tata Sky ads for its 'Acting Adda' a channel dedicated to teaching acting in my latest weekly round up of creative ideas. These ads are good examples of celebrity advertising done right. What works? - the use of Amitabh Bachchan as a character and not as a mere spokesperson. There… Continue reading Tata Sky Acting Adda: celebrity advertising done right

When comparative advertising works

'Is comparative advertising dead?' asked an article recently. The thrust of the argument was that: - product differentiation is dead and hence comparative advertising is dead - comparative advertising is driven by pompous marketer's ego - its impact on the consumer was minimal The article cites examples from the FMCG world and the recent spat… Continue reading When comparative advertising works

Play-Doh’s handmade campaign, Old Spice S.Q.U.I.D and more: creative ideas of the week

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 19th May, 2017: Play-Doh's handcrafted print ads, Old Spice's pre-launch activity for Krakengärd and more. 1. Play-Doh: handcrafted print ads Advertising… Continue reading Play-Doh’s handmade campaign, Old Spice S.Q.U.I.D and more: creative ideas of the week