Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week

Sweden Airbnb

There are hundreds of commercial messages vying for consumer attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 26th May, 2017: Sweden's tourism campaign, Sony Bravia's TV spot and more. 1. Visit Sweden: Airbnb Sweden's official website for tourism and… Continue reading Sweden on Airbnb, Sony Bravia, House of Cards and more: creative ideas of the week

5 ad campaigns which created the proverbial ‘dent in the universe’

Steve Jobs dent quotes

Recently, AgencySpy published an internal memo of an ad agency, where the CEO makes a reference to advertising providing a chance to create ideas which ‘make a dent in the universe’. That phrase has been attributed to Steve Jobs in the context of a company’s mission. But what does the phrase, ‘dent in the universe’ mean? Is… Continue reading 5 ad campaigns which created the proverbial ‘dent in the universe’

Tata Sky Acting Adda: celebrity advertising done right

I missed adding the new Tata Sky ads for its 'Acting Adda' a channel dedicated to teaching acting in my latest weekly round up of creative ideas. These ads are good examples of celebrity advertising done right. What works? - the use of Amitabh Bachchan as a character and not as a mere spokesperson. There… Continue reading Tata Sky Acting Adda: celebrity advertising done right