Independence Day topical ads: FOMO at play again

In 2015, men's grooming brand 'Below The Belt' created a print ad which appeared in The Daily Telegraph's sports section covering the Wimbledon event. The ad was a humorous reference to Djokovic playing on one of the hottest days of the year. Here was a topical ad done right: it used the news of the… Continue reading Independence Day topical ads: FOMO at play again

Nike Mo Farah spot, Secret Vacations and more: creative ads of the week

Volkswagen Tiguan

1. Nike: Mo Farah - Smile Sir Mo Farah is a British athlete, completing his last run this month. On the eve of this retirement, Nike has created an ode to the man. The format - adrenaline pumping, fast faced montage of visuals cut to either a track or voice over is not new. But… Continue reading Nike Mo Farah spot, Secret Vacations and more: creative ads of the week

Go-Gurt, Great British Bake Off and more: creative ads of the week

Go-Gurt

1. Amazon India: #DeliverTheLove Topical advertising is an age old tactic to ride on current events which is in the public eye. Good tactical ads are those which link the advertising to the brand proposition cleverly (some good examples here and here). But the urge to ride the topical bandwagon is driven more by FOMO… Continue reading Go-Gurt, Great British Bake Off and more: creative ads of the week

Royal Mail ‘heist’, Delta airport codes and more: creative ideas of the week

1. Royal Mail: the heist Bank heists have been used as a setting for TV spots and print ads in the past but largely with a comical streak. Here is an ad which is serious and aggressive in that context, to drive home the dangers of data theft. Agency: M&C Saatchi 2. Land Rover: traffic… Continue reading Royal Mail ‘heist’, Delta airport codes and more: creative ideas of the week

Of crowdsourcing creative ideas and Doordarshan logo

Crowdsourcing

Doordarshan, India‚Äôs public broadcaster, has announced plans to change its logo. The move is apparently triggered by the need to appeal to a younger audience. The new design is sought to be crowdsourced from the general public and the winning entry comes to with a cash prize of INR 100,000 (approx $1560). Predictably, there is… Continue reading Of crowdsourcing creative ideas and Doordarshan logo