Blendtec, Withing videos which go viral help create awareness about relatively unknown brands and represent the best of new media marketing.
In an article, Wasting Time‘, on India’s demographic challenges and the need to create better jobs, The Economist said this about the supply of security personnel from Bihar: ‘it is not supplying labour for a manufacturing boom of the kind that helped so many in China, South Korea and Taiwan out of poverty, or for […]
Last year, Creativeland Asia revealed their #SitDown campaign for Cafe Coffee Day. It was an extension of ‘a lot can happen over coffee’ and urges to sit down and chat things over a cup of coffee. The agency has taken the #Sitdown idea forward with a Planner for 2014, dubbed ‘Sitdownopedia’. To quote the entry […]
It is all computer graphics at work – a new ad against drunk driving showcases a Formula One car made of whisky glasses. The proposition: When you’re racing against the world’s best, in the quickest machines on the planet, control is everything. Just as it is every time you get behind the wheel. A split […]
Many of Nike ads which have gone on to become popular over the years or gone viral of late have one thing in common: fast paced action that give the viewer an adrenaline rush. The common ingredients include pulse-racing music, super fast cuts, montage of great visuals and action that ends in a crescendo. Here […]
Fear of Missing Out or FOMO is compulsive concern that one might miss an opportunity for social interaction, a novel experience, profitable investment or other satisfying event. The flip side of it is anxiety: worrying that others are doing far more interesting things than you, especially on social media. A new campaign for GSK’s Day & Night […]
Double standards and gender bias are common at our workplaces when it comes to treatment of women. The same characteristics or personality traits which are seen as positive in men, could be seen as a negative trait in women. In the NCR region of Philippines (a country which has had two women Presidents), Panetene and […]