Ramblings on Advertising, Apple, Social Media

Once Upon a Vespa: creating a premium segment in India

by bhatnaturally on May 5, 2012 · 2 comments

As far as two-wheelers go, I am partial to scooters rather than motorcycles. And Vespa as a brand is pretty strongly embedded in my mind for a variety of reasons: its previous avatars in India, the residual imagery from Hollywood movies like Roman Holiday, articles about celebrities and the well-heeled using it (apparently Sir Martin [...]

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Lenor fabric softener: visual story telling

by bhatnaturally on May 5, 2012 · 2 comments

This campaign for Lenor Fabric Softener will rank as one of the most striking campaigns of this year. Agency: Grey, Lima, Peru One might say that this is ‘category sell’ and the benefit is true of all fabric softeners. But the execution is clutter-breaking and evokes that ‘aha!’ reaction in you. It is doing the [...]

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17 examples of luxury brand ads: execution is the idea

May 3, 2012

Like most premium international lifestyle or fashion magazines in India, the latest issue of Vogue too carries a truck load of glossy ads. A majority of those ads are for luxury or super-premium global brands. The Versaces, Guccis and Louis Vittons are all there. Most of the ads have a common, familiar pattern: minimal copy, visual [...]

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Zonajobs’ grandma: gets the job done

May 1, 2012

Don’t you love it when a TV commercial keeps you riveted until the very end and then presents an unexpected twist? What’s more when the penny drops and you connect the dots in your mind to the product or service it’s even better. Zonajobs’ ad does just that. Agency: DraftFCB, Buenos Aires, Argentina. Via. The [...]

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The new iPad and the ingredients for Apple loyalty

April 29, 2012

Not surprisingly the launch of the new iPad has been a relatively muted affair in India. The friendly pricing may help in attracting new users to the Apple fold but those going wide-eyed are still the Apple fans. It’s early days yet and a lot of re-sellers are likely to carry out promotions in the [...]

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Samsung: misdirected ‘wake up’ call to Apple fans

April 26, 2012

And so Samsung is on a marketing overdrive again. Nothing wrong with that but they seemed to be obsessed with Apple and iPhone in particular. In Australia they have launched a guerrilla marketing program against iPhone by staging a ‘protest’ outside an Apple Store in Sydney. This is timed with the imminent launch of the [...]

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Seen and noted: Listerine

April 23, 2012

In the current issue of Luerzer’s Archive, there is a print campaign for Listerine with a pretty arresting visual idea. Claim: Because a toothbrush reaches only 25% of your mouth. Agency: JWT, Mumbai. Image: Luerzer’s Archive iPad app Categories which require a change of habit or adoption of a new habit usually rely on shock [...]

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