Heineken #OpenYourWorld, @makemytrip and more: creative ideas of the week

Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Heineken's #OpenYourWorld, MakeMyTrip's ongoing series of films and more. 1. Heineken - Open Your World … Continue reading Heineken #OpenYourWorld, @makemytrip and more: creative ideas of the week

Burger King’s ‘OK, Google’ stunt, Havaianas print ads and more: creative ideas of the week

Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Burger King's 'OK, Google' stunt, Havaianas print ads and more. 1. Burger King: Whopper In … Continue reading Burger King’s ‘OK, Google’ stunt, Havaianas print ads and more: creative ideas of the week

4 aspects of advertising highlighted through the Pepsi ad debacle

By now, you must have read about the ad featuring Kendall Jenner created for Pepsi by their in-house agency, Creators League. The ad was taken off air after a huge backlash on social media. I don't feel too thrilled piling on to the agency and the brand through yet another critique of what went wrong. … Continue reading 4 aspects of advertising highlighted through the Pepsi ad debacle

Samsung #DoWhatYouCant, Nike #StartTraining and more: creative ideas of the week

Another week comes to an end with a fresh set of advertising messages aimed at us. We see some of them in print, outdoor, TV or digital media while we come to know of some (especially the global ones) through trade media and blogs. There was #TouchOfCare from Vicks last week and a few others … Continue reading Samsung #DoWhatYouCant, Nike #StartTraining and more: creative ideas of the week

Thoughts on ‘touch therapy’ and Vicks #TouchOfCare

Vicks Vaporub is one of those iconic brands with a strong emotional connect. It’s unique smell, brand colours, packaging and product feel are etched in consumers’ minds over generations. Even today, Vicks Vaporub is what I (and many of my generation) turn to for relief from cold or headache. The choice is driven not just … Continue reading Thoughts on ‘touch therapy’ and Vicks #TouchOfCare

Adobe Experience Cloud, #Dreamvention and more: creative ideas of the week

Commercial messages, TV spots, outdoor, web-only films, print ads… are everywhere, but only a handful are memorable. A round up of creative ideas which caught my eye over the last week: Adobe Experience Cloud , Frito Lay's #Dreamvention and more: Adobe Experience Cloud: The Heist Adobe Marketing Cloud highlighted the pitfalls of not using their … Continue reading Adobe Experience Cloud, #Dreamvention and more: creative ideas of the week

B2B vs B2C marketing communications: notes from an ex-adman

Every category of advertising has a code. A common debate is one about B2B vs B2C.  Luxury brands (think high end perfumes, fashion) for example, strive to create desire. The purchase decision is not influenced by rational reasons. So the advertising is anchored on intrigue and mystique and is devoid of any rational claims. While … Continue reading B2B vs B2C marketing communications: notes from an ex-adman

E*Trade, WSJ and more: creative ideas of the week

Commercial messages, TV spots, outdoor, web-only films, print ads... are everywhere, but only a handful are memorable. A round up of creative ideas which caught my eye over the last week. 1. E*Trade: Vision A personalised dashboard is not a pathbreaking, new feature when it comes to a brand in the stock trading domain. But … Continue reading E*Trade, WSJ and more: creative ideas of the week

Of brand choices, distribution and social listening

One of the lessons early on in my career was about the role of advertising and distribution. We learnt that advertising can only bring a potential customer to the shop but there are many other factors (availability, price, salesman's push) which influence brand decision. Very often if the product asked or searched for at a … Continue reading Of brand choices, distribution and social listening