April 2008

IPL T20: Manoranjan ka baap, cricket ki maa-behen?

by bhatnaturally on April 28, 2008

This must rank as one of the worst cricket telecasts ever. As if listening to Kris Srikkanth speaking English is not bad enough, we had to listen to him attempting Hindi too, the other day. And less said about the hunger for ad breaks the better. Bloggers are having a field day day talking about [...]

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Country as a brand: the art of travel advertising

by bhatnaturally on April 28, 2008

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I came across this wonderful piece of ambient work for South Carolina Tourism. All the creatives were placed in airports – so they got their media placements right. From the pillars that were made to look like Golf Tees to the escalator steps that were made to look like suitcases, the campaign is an attention [...]

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Of insights and missed opportunities

April 21, 2008

A couple of recent TVC’s that I came across made me think about insights and execution. One is for MAX New York Life Insurance and the other for Maggi Cuppa Mania. The Max NY Life is about this guy plunging into a lake for a swim. NOT a favourite of mine but I thought there [...]

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Blast from the past – Carysil

April 21, 2008

During Trikaya Grey’s heydays their print ads used to be page-licking good. One such set of ads was for Carysil, a brand of kitchen sinks. This one says: ‘Sure, its a sink. And a Ferrari is just a car’. There were two other ads with beautiful shots of the sink. Ad 2 said: ‘Webster’s dictionary [...]

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Hanes: of ‘vest’ed interests and wrong briefs

April 21, 2008

Advertising news makes it to the front page of Economic Times again (after Goafest), but for wrong reasons. Reports say that a set of ads supposedly released for Hanes in the Free Press Journal during the last week of Decmeber ’07 (this has scam written all over it) has landed the agency in international troubled [...]

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P&G’s new launch and alternate media

April 20, 2008

Increasingly, marketers are looking at non-traditional methods to reach out to consumers. Latest proof: P&G is launching a record label in the US. According to this article, they have partnered with international record label company Island Def Jam Music Group to launch a music company tied to its TAG men’s deodorant and body spray. This [...]

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