May 2008

Google Video Outdoor: when life meets advertising

by bhatnaturally on May 31, 2008

Google has set up this smart see-through billboard in Berlin. It is shaped like a Google Video window making the point that ‘it captures life’ and such videos are available in Google Video. Clever. And proves that a good idea need not be expensive or rely on traditional media to succeed. Via Billboardom.

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Firefox 3: when you are No.2, you try harder

by bhatnaturally on May 31, 2008

Mozilla’s Firefox was perhaps the first browser that gave the ubiquitous Internet Explorer serious competition. As of April 2008, it had an 18% share of the browser market. The Firefox browser in its current avatar, is just 4 years old but has not only gathered respectable market share but forced IE to be a ‘follower’ [...]

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Apple predictions: of solar powered devices and day dreaming

May 30, 2008

One of the pet pastimes of the tech world, bloggers and Wall Street seems to be predicting Apple’s next move. Speculation is rife about the impending 3G launch of the iPhone, expected to be announced in June at a Developer Conference. Now, Engadget reports that Apple has filed patents for ‘solar cells on portable devices’ [...]

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Axe: ‘focus’ is key

May 29, 2008

The Axe juggernaut rolls on. We’ve all seen the by-now-familiar Axe formula: girls can’t get their hands off you, thanks to Axe. They come through jungles, nibble at men or in markets where its called Lynx, they are even into air travel. They even put up with the typical male fantasies. Here comes a nice [...]

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Advertising and 2-year-olds!

May 29, 2008

My daughter, all of 2 years & 6 months started talking of jumping from bridges and flyovers, of late. Panic stricken, I tried telling her that its not a good thing to do. But come a long drive and a flyover, the same dialogue was repeated. I was curious to know who taught her to [...]

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Radio City: Sikkapatte Kannada, Swalpa Hindi – total fit

May 28, 2008

Kannadigas in Bangalore have always felt that the ‘outsiders’ are more dominant in Bangalore. Non-Kannadigas can live in Bangalore without feeling the need to learn the local language. I know people who have lived in Bangalore for a decade and yet don’t know a single word of Kannada. Maybe it sheer laziness or a not [...]

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Deccan Chronicle: for young minds. Really?

May 28, 2008

Deccan Chronicle has been running a campaign in Bangalore, claiming that they are for Young Minds. And their interpretation of appealing to the young: skimpily clad women.

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