May 2008

The iPhone hype starts again?

May 28, 2008

The blogosphere is abuzz again with the impending launch of an ‘improved, 3G version’ of the iPhone. The extent to which websites go speculating about what is next, is amazing. It’s only a handset! But true to style with all Apple products, the PR they get is to die for. One website that tracks imports [...]

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Lays: Dhoni & Saif – what’s the programme?

May 28, 2008

Lays is on a marketing overdrive with their new Saif-Dhoni ad. I guess Bingo’s success both in terms of market & mind share is giving them the heebie-jeebies. The earlier effort with Saif, pitching Lays as central to any ‘program’ in a day was middling. The attempt was to create a buzz phrase (a la [...]

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Volkswagen with RNS 510 Navigation System: its all about the perspective

May 27, 2008

Came across this wonderful ad for Volkswagen fitted with the RNS 510 Navigation System. Now, that propostion sounds bland and does not offer any ‘navigation’ for the creative team. Apparently, this system not only unites a host of multimedia functions, but it can also be combined with a hybrid TV tuner and Bluetooth mobile phone [...]

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Parle Monaco: makes life interesting

May 26, 2008

Parle Monaco has taken forward the idea of ‘life namkeen banaiye‘. The earlier ads urged people to make mundane moments interesting. It led to spots like the Ticket Checker being chased all over, firang tourists being taken for a ride etc. The execution was mixed across several spots, some tickling the funny bone, some not. [...]

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This idea sticks

May 26, 2008

A simple visual idea for Henkel’s Super Attack Flex Gel. Agency, DDB Milan, Italy. Via AdHunt.

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New Bengaluru Airport: my experiences

May 24, 2008

There has been so much hype about the inauguration of the Bengaluru International Airport. Many celebrities (some media-created, thanks to Lead India!) have vehemently called it a detrimental move and have asked for the old HAL airport to remain open. I am not getting to the merits & de-mertis of the case (perhaps, er…because I [...]

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Of ‘webatitis’, digital goldfish and multi tasking

May 24, 2008

Help, I have ‘webatitis’! Don’t look for a link – it’s not an ailment you can read about on the net. I simply suffer from an extreme case of web addiction. This may not necessarily mean that I trawl the web all the time (wish I could, but life & work come in the way!) [...]

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