June 2008

Flyp: the future of online magazines?

by bhatnaturally on June 30, 2008 · 0 comments

If you are a magazine fan, like I am, head over to Flyp. It is nothing like anything you have seen on the web when it comes to magazine ‘reading’. It is a great marriage of clean, static medium-like typography and engaging multi-media.

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Fastrack’s youth appeal: walking the talk

by bhatnaturally on June 30, 2008 · 1 comment

I have come to admire and respect Fastrack for ‘walking the talk’ when it comes to appealing to the youth. Several brands in India are talking to the youth and in the process, talking down to them.

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Monster: back to the idea that works

June 30, 2008

I recently saw some print ads for Monster, which were a departure from the ‘Caught in the wrong job?’ idea. I wonder why they gave it up.

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Online DVD rentals: learning from Netflix?

June 29, 2008

Both on Seventymm and Bigflix, I have close to signing up but never signed on. The barrier was not the registration fee but a niggling doubt whether this kind of service is really useful for me.

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Fashion@Big Bazaar: change agent

June 29, 2008

I quite like the Fashion@Big Bazaar TVCs with Dhoni. More than the creatives (which are not bad) I like the idea behind the campaign. I recall an outdoor campaign for the same brand, trying to promote the same cause a few months back.

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Inflation and brand communication

June 29, 2008

The surging inflation and high cost of living are issues grabbing the headlines. It is surely affecting the common man. How can brands respond?

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Housing loan issues, service brands: hassle hai na

June 27, 2008

I recently booked a flat in Bangalore, thanks to a scheme that called for a low down payment. EMIs were to kick in from nest year – from the time of possession. I got a rude shock when I received an SMS from ICICI Housing Finance (who financed this scheme) asking me to ensure that sufficient funds are in place for the EMIs.

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