August 2008

Marmite: you gotta love the ads

by bhatnaturally on August 31, 2008

The acquired taste of Marmite is reflected in the slogan ‘Love it or hate it’. But its difficult not to love the advertising. Popular TVCs (Kiss, Paddington) and the award winning print campaign for Marmite Squeezy have all carried the ‘Love it, hate it’ theme. DDB London has recently created print ads for Marmite Snacks, [...]

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Ideas for IKEA

by bhatnaturally on August 30, 2008

A couple of creatives from Australia for IKEA are doing the rounds of ad blogs. The first one is a media innovation, that makes you feel a little envious of the simplicity of the idea and perfection in execution. The Inspiration Room Daily, quotes the creative team (303 Advertising, Perth): The mechanism is the paper [...]

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Nivea: sofa so good

August 30, 2008

Fashion events and cosmetic brands go hand in hand. Brands get associated with such events and see it as an opportunity to showcase the brand among the right audience. Here is an idea that breaks the convention of how brands get talked about in such events. When you sponsor the event like in Lakme Fashion [...]

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Cool new products from…Microsoft!

August 28, 2008

To disprove the myth that I write nice things only about Apple, here is news about some cool new products from Microsoft. The first one that caught my eye is Photosynth. It takes a group of photos, typically of a single geographical location, but possibly taken at different times by different people, analyses them for [...]

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Brand rejuvenation: lessons from Akshay

August 28, 2008

One ‘brand’ that I have to come to admire of late is Akshay Kumar. I am familiar with his early ’90s avatar of Khiladi, Mohra and Main Khiladi Tu Anaadi. He carved a niche for himself as an action-comedy star but never reached the stratospheric levels of other heroes like SRK. He was a star [...]

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Alka Seltzer:plain as water

August 28, 2008

The strike rate of Alka Seltzer ads has always been high. Here is the latest one from Puerto Rico. Takes a while for the idea to register, but when it does the product benefit is clear…as water? Advertising Agency: BBDO Puerto Rico Creative Director: Rafael Sepulveda Art Director / Photographer: Iancarlos Reyes Copywriter: Antuan Vazquez [...]

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Feel the election spirit

August 26, 2008

Advertising agencies are getting into the act with the election fever in the US. Adweek commissioned leading agencies in the US to create mock ads for the presidential candidates. Maybe I am not close enough to the action, so I don’t get it but the ads were downright bland. What caught my eye was this [...]

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