September 2008

Tata Tea’s Jaago Re initiative: I have idea envy

by bhatnaturally on September 30, 2008

I had written about Tata Tea’s 2007 initiative earlier. The difference between ‘being awake’ and ‘awakening’ was brilliantly captured in the Jaago Re ad. I had said that it would take a huge initiative beyond a TVC to bring this idea alive. I think they have found the big idea with the issue of voting. [...]

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Guest writing at Smoking Apples

by bhatnaturally on September 30, 2008

Add this to the mysteries of the world, but I have been invited by the good folks at Smoking Apples to write for them. They already have a great blog going on all things Apple, so why would they risk having me on board? Check out my first post here. And on a threatening note, [...]

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Cadbury’s 5 Star: how many stars for the website?

September 30, 2008

I am sure a lot of people will find the Cadburys 5 Star series of ‘Kho jao’ ads funny. The proposition, ‘Get lost in the taste of 5 Star’ has been given a literal meaning in the creative idea (I wonder what the Creative Brief was) and that has an appeal to a certain section [...]

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Close-Up: closer the better, but on TV

September 29, 2008

Closeup’s new TVC is on air in India. The jingle for the commercial has a haunting quality about it – the kind of stuff you keep humming long after you’ve seen the film. Does the film have an idea? Well, iffy. It’s the old time-tested boy meets girl story but the execution, combined with the [...]

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Modernista’s siteless site – an agency that ‘gets’ the new web

September 29, 2008

One of those ‘I wish I had thought of this’ moments happened today. I discovered the website of a Boston-based advertising agency, Modernista. The agency is known for its work on Hummer and the re-design of the BusinessWeek website. The agency’s website unnerves you for a second – making you wonder if you have landed [...]

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Why brands need to take blogs seriously

September 28, 2008

Over the last year or so, Indian agencies and clients have come to terms with the fact that blogs are too important to be ignored. I have been part of meetings where stuff like ‘let us start our own blog’ to ‘how do we get blogs to talk about this?’. Almost every major brand today [...]

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iPhone and pictures of scantily clad women: the connection

September 27, 2008

Now that the headline has got your attention, here’s the point. The iPhone has been declared a dud in India, at least as of now. So one would imagine that mainline dailies would not give undue attention to something that is not creating a buzz in the market. But not a day passes by without [...]

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