When the economic sentiment is gloomy, marketing efforts to package the iPod as an ideal corporate gift will not be music to one’s ears. This year too, Apple India has attempted to push the iPod as a corporate gift. Aside from print ads, there is even a dedicated website. Curiously, a search for ‘ipod corporate [...]
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AdAge reports that New York City is experimenting with 12-foot wide LED screens on the sides of buses. The ads served on these buses will be networked into a central computer, allowing for customization of messages. The messages can be tweaked to target consumers in different ways: the morning route can have messages from say [...]
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