November 2008

The other side of creativity

by bhatnaturally on November 30, 2008

I laughed out loud when I saw this ad. The creative mind does see what others don’t, eh? Whoever would have thought of seeing the other side of Mount Rushmore? MAD magazine, perhaps. The Epica Awards were announced recently and under the Transport & Tourism category, this poster won a Silver for Queer-Travel.de Agency: Scholz [...]

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Chocoliebe: this film sticks

by bhatnaturally on November 30, 2008

Amidst a sea of mediocrity, the new commercial for Chocoliebe (Inspector Lobo) stands out. In fact, I have probably seen in only once or twice, yet the commercial sticks in my mind (bad pun, if you know the central idea of the TVC). I have been trying to get hold of an online version, but [...]

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Mumbai terror attacks: an eye opener

November 27, 2008

A friend of mine sent this thought-provoking piece by email. I am reproducing it here with her permission: This is not India’s 9/11. Mumbai is not just India’s financial capital or the home of Bollywood. It’s relevance is not defined by its attractiveness to foreign capital or tourists. I don’t want to hear the phrase [...]

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Scrabble: visual play for a word game

November 27, 2008

One of the award-winning ads for Scrabble was a TVC where people mouthed words like ‘I have Syphilis’ and seeming to enjoy it. The simplicity of the idea has stuck in memory – though the ad is quite old. Here’s another refreshingly new take on promoting Scrabble (does it need promoting?). I just loved the [...]

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CEO’s carry the (tin) can

November 26, 2008

I don’t know enough about the financial aspects or the technical ‘reasons-why’ behind the crisis facing the likes of Citibank and the US Auto Majors. It seems fair that the current CEO of these companies is taking the heat – the buildup to the crisis may not be his doing entirely, but hey, who else [...]

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Subtle stories in print ads

November 19, 2008

Since I grew up in advertising when Print was King (God, I am old) I get thrilled when I come across great print ads in the ad blogs. Of late, there have been a spate of minimal print ads that attempt to tell a story. They vary in subtlety – ranging from the difficult to [...]

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Proctoids and Googlers come together

November 19, 2008

For a brief period in my career, I worked on some P&G brands. For an advertising professional, it is a great platform for learning. The P&G mega-talented managers epitomized process-driven approach to advertising and were extremely demanding of their agency executives. Sometimes this approach can be taken to the extreme leading to splitting hairs over [...]

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