The corporate campaign of ING which seems to be on possible every TV channel in India, has support in the form of a print campaign and a website. If the wallpapers on the website are any indication, there are other renditions of the thought: money as a garland, as an auspicious gesture on festive occasions and so on. The website is not more than a link to the individual financial services offerings of ING, apart…
Came across this funny little ad for Heineken Beer where a woman is taking her friends on a tour of her new home, showing off the walk-in wardrobe only to be interrupted by the men screaming in glee. At what? No prizes for guessing… If you are laughing, it is called laughter of recognition.
Up until now, Pepsi’s international advertising conjured up images of celebrities, humour and story lines which involved protagonists going to great lengths to get a Pepsi. It was all about the drink. Nothing inherently wrong with that – it was instrumental in Pepsi being where it is. TBWA, who replaced BBDO recently as the agency, has devised a campaign which is more about people’s sentiments & mood rather than about selling a cola. AdAge reports…
While it is believed that more than 90% of advertising is mediocre, the fact comes through loud and clear (literally) in our radio spots, specially the ones on Bangalore’s FM stations. Most of the spots are voiced by adults who think they are in some 7th Standard school play, hamming away to glory. There are the usual filmi spoofs (there must be a Government ban on using any characters or dialogues from Sholay) and the…
Cadbury India is betting on the Dark Chocolate category. The ‘ingredients’ will be loved by the Creative folk. You are talking to SEC A1 crowd about a super premium foods brand, can think in English and have a big budget backing you. Which means no more of the seemingly mandatory desi stuff even for desi brands. How is the result? Take a look. My first reaction was ‘good but not great’. The ad seemed to…
The campaign for IDEA, hinged on social change, offers great possibilities for the brand to ‘walk the talk’. In the idea of the common man being a catalyst for social change they have a great partner in the Interactive medium. But the website seems like a way of ticking off the check boxes for a ‘surround campaign’. On most connections in India, the TVC being played on the home page will buffer like hell. I…
Have you noticed that in every Saif-Dhoni ad for Lays, both of them are never in the same frame? A function of production issues, I guess. Imagine having to figure out scripts and production details that don’t involve both your celebrities – at least in the same frame. Pity the creative team that has to work with such constraints. No wonder the new ads – ‘Shake’ and the other one where Saif & Dhoni are…
What appealed to me about this ambient idea was its simplicity. Arby’s, a fast food chain in Atlanta was known for it’s baseline: ‘I’m thinking Arby’s’ and their TV ads had the Arby’s hat (the logo) appearing on people’s heads. The baseline allowed for this simple ambient idea. Fletcher Martin, their agency placed large helium balloons with the Arby’s logo near other billboards that prominently featured people’s faces. The stunt gave the illusion the people…
A cool video on the eternal battle: Mac vs. PC. Caution: it’s a 12MB file. From Guy Kawasaki’s Twitter feed. While on this subject, check out Apple’s new holiday season commercial where the advertising battle continues in glorious animation.
It’s that time of the year again. The ‘best and worst of 2008’ lists will be coming out of our ears. I might as well join in. Care to nominate the best Indian TV commercial for 2008? [poll id=”4″] We usually remember stuff released during the last Quarter. So, jog your memories and if I have missed any worthy nominations, do add them. Hurry!