December 2008

ING print ad: sirf TV nahi hai

by bhatnaturally on December 31, 2008

The corporate campaign of ING which seems to be on possible every TV channel in India, has support in the form of a print campaign and a website. If the wallpapers on the website are any indication, there are other renditions of the thought: money as a garland, as an auspicious gesture on festive occasions [...]

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Heineken walk-in fridge

by bhatnaturally on December 31, 2008

Came across this funny little ad for Heineken Beer where a woman is taking her friends on a tour of her new home, showing off the walk-in wardrobe only to be interrupted by the men screaming in glee. At what? No prizes for guessing… If you are laughing, it is called laughter of recognition.

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Pepsi Refresh Everything: betting on optimism

December 30, 2008

Up until now, Pepsi’s international advertising conjured up images of celebrities, humour and story lines which involved protagonists going to great lengths to get a Pepsi. It was all about the drink. Nothing inherently wrong with that – it was instrumental in Pepsi being where it is. TBWA, who replaced BBDO recently as the agency, [...]

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Radio ads: putting you in a spot

December 29, 2008

While it is believed that more than 90% of advertising is mediocre, the fact comes through loud and clear (literally) in our radio spots, specially the ones on Bangalore’s FM stations. Most of the spots are voiced by adults who think they are in some 7th Standard school play, hamming away to glory.  There are [...]

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Cadbury’s Bournville: ‘earn’est effort

December 29, 2008

Cadbury India is betting on the Dark Chocolate category. The ‘ingredients’ will be loved by the Creative folk. You are talking to SEC A1 crowd about a super premium foods brand, can think in English and have a big budget backing you. Which means no more of the seemingly mandatory desi stuff even for desi [...]

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IDEA’s ‘By the people’: for whom?

December 29, 2008

The campaign for IDEA, hinged on social change, offers great possibilities for the brand to ‘walk the talk’. In the idea of the common man being a catalyst for social change they have a great partner in the Interactive medium. But the website seems like a way of ticking off the check boxes for a [...]

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Saif & Dhoni in Lays: separate program

December 28, 2008

Have you noticed that in every Saif-Dhoni ad for Lays, both of them are never in the same frame? A function of production issues, I guess. Imagine having to figure out scripts and production details that don’t involve both your celebrities – at least in the same frame. Pity the creative team that has to [...]

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