January 2009

IPL’s 2nd innings: not the son of Manoranjan ka baap

by bhatnaturally on January 29, 2009

Sequel trouble again? Saw the promo for Indian Premier League 2009 on YouTube. Given the madness of the Manoranjan ka Baap idea, this was a tough act to follow. Does it match up? The idea of transcending borders is nice and is in line with the people’s reaction to IPL. It was great to see [...]

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Obama’s simplicity of promise

by bhatnaturally on January 29, 2009

Many have written about the marketing success and exemplary use of new media in Barrack Obama’s Presidential Campaign. All good. For me, the stand out was the simplicity and focus of the central message: change. The word was in every step of the campaign and was the one take out of the entire effort. The [...]

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Columbia’s ambient idea

January 25, 2009

This surely is Cannes Gold material. As an ambient idea, you have to celebrate the creativity and craft involved. Outdoor gear brand Columbia and Prolam Y&R have created this billboard against the facade of a building in Chile. The headline reads, ‘The air cooling your home, is heating the world’ – the visual, juxtaposed with [...]

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Happy Birthday, Mac!

January 24, 2009

It is the Mac’s 25th birthday today – it was on this day that the first Macintosh was released. As an AE, I have toyed around with the Mac which was in our agency Studio (back when Art guys only worked on Macs) and got around to buying my first Mac after I simply loved [...]

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Interactivity: coming soon to a poster near you

January 23, 2009

When I saw this piece of work, I said, ‘Wow!’ aloud. No complicated computer graphics and not a multi-million dollar production. Based on the idea of ‘Every image has a sound’ for a sound production company called Saxofunny, DM9DDB, Brazil created these interactive posters. More posters in the series here.

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Career Builder: When is the right time for job change?

January 23, 2009

It’s a war out there. Not just for jobs but for job-search agents too. In the US especially, the job portals are mighty active. Monster.com has released a new set of ads, taking forward the ‘caught in the wrong job’ platform. Career Builder is planning to release this ad during the upcoming Super Bowl. All [...]

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Getting eyeballs for your message

January 23, 2009

Just when you thought that all nearly possible creative renditions of ‘don’t drink & drive’ messages have been explored, comes this one. The Federal Ministry of Transport, Building and Housing in Germany wanted to raise awareness about the dangers of DUI. A fleet of Volkswagen New Beetles’ wheel caps were modified to look like eyeballs [...]

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