February 2009

Coke Open Happiness: another one bites the dost

by bhatnaturally on February 28, 2009

The tag line is great. With two pithy words – Open Happiness – Coke managed to convey a lot – it is inviting, inclusive and a call to action. With the international advertising, it’s been a case of the tag line building great expectations, but the creative falling a tad short – at least for [...]

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Web-only TV ads: will Indian brands follow suit?

by bhatnaturally on February 28, 2009

TV ads meant for viewing only on the web have become common of late in the West. They started off as postings on YouTube because the original ad meant for TV was too risque for airing. Ads for GoDaddy come to mind. Recently, TV commercials for brands like Cadburys (Eyebrows) and Bud Light have been [...]

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Kitkat website where nothing happens: what’s the point?

February 26, 2009

KitKat has created a website where nothing happens. Dubbed the First Worldwide WebSite Where Nothing Happens, (oooh, how creative) this is meant to be an extension of the ‘Take a Break’ platform. The initial loading message has a flashing list of all the things that keep us busy during the day. And then comes the [...]

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Parle G new ad: Aamir’s genius

February 23, 2009

The ‘G maane genius’ theme’s latest rendition features Aamir Khan & Darsheel of Taare Zameen Par fame. Together their mental alacrity gets them out of a tight spot. Smart use of Aamir & Darsheel. Now, imagine the same script without these celebs and the associated perceptions from their movies. Not quite the same thing, right?

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Apple tops brand satisfaction scores: what’s new?

February 22, 2009

A recent survey conducted among 3000-odd US consumers by ChangeWave shows that among respondents who bought an Apple Mac over the past 90 days, 81% say they are Very Satisfied. This compares to a 55% Very Satisfied rating for Dell and 52% for H-P. Overall, Dell & HP lead in buying intentions with Apple ranking [...]

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Kraft Foods delivers optimism in a logo

February 22, 2009

Kraft Foods has unveiled a new logo, apparently to fight the private labels. The PR blurb says, with a new purpose and values setting a fresh direction, Kraft Foods also gave its corporate logo a facelift to more clearly deliver “delicious.” The baseline must go down as one of the corniest of late. The logo [...]

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