March 2009

SKY Italia ad for Formula 1: it’s a fight

by bhatnaturally on March 31, 2009

Sports event marketing by television channels using the print medium has a standard look and feel in India. Highlight the title of the event, show sporting cues and wrap it all with a headline. Here’s something different – an ad promoting the Formula 1 coverage on Sky Italia. Agency: 1861 United. Via I believe in [...]

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Thums Up bike offer: license to thrill

by bhatnaturally on March 31, 2009

I am sure you feel the same way about the new Thums Up bike promo ad as I do: it works. Apart from the prize being a perfect fit for the macho image of Thumps Up, the intrighe is nicely built into the phrase ‘license hai?’. Which is also a tangential reference to the ‘big [...]

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Samsung’s viral marketing effort for LED:wah wah black sheep

March 29, 2009

Another proof – if we ever need one – that creating a buzz for new products is a whole new ball game and calls for a different mindset than the one’s soaked in 30-second TV spots. The Viral Factory in London made a promo video for Samsung’s new LED TV, enlisting a group of herders [...]

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Head & Shoulders spec work: can’t get this out of my head

March 28, 2009

A funny little speculative poster campaign created for Head & Shoulders shampoo is doing the rounds of ad blogs. Created by Saatchi & Saatchi, Germany and illustrated by Richard Wilkinson. Thankfully, it is spelt out as a speculative campaign. Can’t imagine this running as a thematic campaign for the brand any time soon. Great idea, [...]

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Schweppes viral – what can we learn from it?

March 28, 2009

A short film (12min) created by Publicis Mojo, Auckland for Schweppes is topping the viral video charts – a year after it was made. “Signs” was originally created to promote an online Schweppes short film festival. The story is that of an unhappy & lonely worker in an office in the big city, looking for [...]

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The Indian ad blog scenario: how vibrant?

March 27, 2009

Correct me if I am wrong, but I get the feeling that blogs related to Indian advertising & marketing are not as vibrant as those abroad. Even with ad portals or online versions of trade magazines I feel that the US and UK titles offer better width and depth of coverage. And when it comes [...]

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Microsoft renews effort against Apple

March 27, 2009

Microsoft has released a fresh salvo against Macs. This time around they have taken banners on The New York Times website (Apple did the same last year by taking over the front page of NYT). The banner asks you to spin a wheel which shows up a Macbook or Macbook Pro alongside a ‘similar’ PC. [...]

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