I was at a family get together last Sunday. Part of the motley crowd included a handful of 14-19 year olds. While the IPL cricket matches were being watched they would simply mute the telly when the ads came on. The new ads created by Vodafone India, official partner of the DLF IPL 2009, were the only exception. I guess the ads are a hit across age groups going by people’s reactions and general buzz…