May 2009

Nirma underwater – floating a new idea

by bhatnaturally on May 31, 2009

Much debate over the new Nirma underwater commercial created by Taproot India. The debate seems to be about the breakaway from Nirma as it was known (brand name repeating jingle, in your face, mass appeal) to a more subtler expression. There is also some reference to an award winning ad for Ariston – both of [...]

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Seen and noted: Wonderbra Facebook

by bhatnaturally on May 31, 2009

As noted earlier, as you read this, at this very moment, someone somewhere in this world is thinking of a scam ad for Wonderbra. And creative renditions of what could happen with an ‘enhanced’ life are myriad. Here is one such recent work, found at Ads of the World. This one is from Publicis Conseil, [...]

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Happydent: is it making a wave?

May 31, 2009

My friends and colleagues seem to have a polarized opinion on the new ad for Happydent Wave – some of them love it; some, like the comments over at ad blogs have been critical of it. I guess I fall in the latter group. Let me revise that. I am neither overwhelmed nor underwhelmed – [...]

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HSBC Rugby Lions Training: brilliant stuff

May 30, 2009

This is must easily rank as one of the best TV ideas of late. JWT London has created 20 idents to support HSBC’s sponsorship of the British & Irish Lions Rugby tour 2009. The idents are set in South Africa (the country hosting the tour) and feature 5 of the greatest Lions players ever to [...]

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Gillette: groin and bear it

May 30, 2009

Razor blade brands seem to be taking a suddent interest in um..er.. the nether parts of your body. Wilkinson Sword started it all with their coy, ‘Mow the lawn’ ad which has become popular in the viral video charts. Gillette, has now released a set of videos, which includes tips for men on general body [...]

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Seen and noted: Passive Smoking Kills

May 30, 2009

Another anti-smoking ad, this one focusing on the effects of Passive Smoking. Voted as the Editor’s Picks over at AdForum , these set of ads were created for Cancer Aid & Research Foundation, India. Art: Balakrishna Gajelli. Much as I see ani-smoking ads as the first resort of award-seekers, this one has an idea and [...]

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Of celebrity tweets and voyeuerism

May 28, 2009

Much buzz in Twittersphere after discovering that Mallika Sherwat was on Twitter. At 717 followers, she is not yet in the league of Ashton Kutcher who has 1,936,038 followers. Gul Panag (2555 followers) is another Bollywood actress who is active on Twitter. Following celebrity tweets seems to be a profession by itself with sites dedicated [...]

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