June 2009

Bajaj Pulsar: fastest Indian makes an impression

by bhatnaturally on June 30, 2009

On my first view of the new Bajaj Pulsar commercial, I only happened to catch the 2nd half. I was curious to know more since the execution was very ‘phoren’ and intriguing replete with ‘El Bank’, an English track and cops in ‘70s cars. The commercial is well made and judging by the comments over [...]

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It was titled ‘Fake Cannes Lion Winner’s blog‘ and highlighted the ‘creative coincidence’ between the Air India outdoor campaign (which won a Silver at Cannes 2009) and ahem, a similar campaign for Air France. Then followed a second article on the same subject stating that ‘scams are threatening an otherwise talented industry of ideas’. The [...]

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Philips versus conventional advertising

June 28, 2009

A few years ago, Philips embarked on a global corporate image campaign with the tag line ‘Sense and sensibility’. It was an era of conveying the ‘real’ you through advertising, to an audience who perceived you to be something else. It was particularly true of Philips in India, having been around in this country for [...]

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Nokia N97 and iPhone 3GS: similar India pricing, different reactions

June 27, 2009

Nokia’s N97 is set to be priced at around Rs.36k in India (approx. $750). The reaction, until now, is almost muted and nowhere near the strident notes regarding the iPhone 3G pricing of 31k-35k. And it is going to get worse with the impending iPhone 3GS launch. Why is this so? Herewith some plausible reasons: [...]

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The top advertising blogs, as listed by Blogrank

June 27, 2009

The Top Advertising Blogs in the world, as listed by Blogrank is based on 20 different factors. Here are the Top 10 blogs: The top ranked ones truly deserve the recognition. Many congratulations to all. They have been focused on the advertising business relentlessly and are a source of great inspiration to us. They have [...]

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All that glitters is Cannes Gold: some of the Press winners

June 26, 2009

Here are some of the Gold winners from the Cannes 2009 Advertising Festival. Thanks to Ads of the World, The Inspiration Room, Daily and Advertolog. Will upload the Silver and Bronze winners shortly. And of course, a big thanks to the advertising agencies and the clients who created these award winners.

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Cannes Press Grand Prix: 2008 versus 2009

June 26, 2009

The 2008 Grand Prix winner in the Press category was a campaign for Energizer Batteries. With the proposition of ‘never let your batteries die’, it was a cheeky view of what could children be up to if they didn’t have their toys. If that was chalk, this year’s Grand Prix winner is cheese, in terms [...]

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