July 2009

Seen and noted: Denver Water conservation campaign

by bhatnaturally on July 31, 2009

Ah, the privileges of living in affluent societies. Here’s a campaign urging people to conserve water, released in Denver, Colorado. We’ve seen such Public Service ads in India too – urging us to turn off the tap when brushing teeth; ads for detergent powders have sold us the virtue of using one bucket less. All [...]

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Filmfare gets stereotypical on the South

by bhatnaturally on July 31, 2009

Winning a Filmfare Award is considered prestigious in the Southern film industry (unlike perhaps in Mumbai where it’s a tad less shiny thanks to so many other awards) and here’s an ad meant to announce the event. Can it get more cliched and stereotypical than this? I find such an attitude so patronizing and irritating. [...]

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23 print ads with great illustration styles

July 30, 2009

Maybe it’s my penchant for drawing from my childhood days, that I still seek out great illustrations and drawings in ads. Vintage ads had to perforce resort to illustrations to convey their message – ads for Pears, Lifebuoy and several others come to mind. Photography then became the norm. Illustrations then became a way of [...]

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Lies? What lies? It’s only advertising.

July 28, 2009

Haven’t we heard these all: 1. The client only wants to see how it looks. 2. The ad is required to go by 4pm today. 3. The client loved it! 4. According to research… 5. I get it, but will our consumer? 6. Give me 2 minutes… 7. I’ll call you back 8. This is [...]

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The best of creative briefs

July 28, 2009

‘An ad for an ad’ is one of the many descriptions of the Creative Brief. Much has been written about the importance of the Brief.  Every big agency network has a brief template, with similar sections to fill. Some like the Thompson Total Branding and Disruption have become brand names themselves.  More on what makes [...]

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Snow Leopard, Quicktime X and drool factor

July 27, 2009
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Most of the computer users in this universe will wonder what the great deal is about. Some new desktop wallpapers of the impending Mac 10.6 Snow Leopard and news of the new Quicktime X icon is out. Similar news about developments on Windows 7 is also out from time to time. But there is a [...]

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Slow Cow anti-energy drink: riding on a Red Bull

July 26, 2009
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Add this to the list of ‘when the world zigs, zag’ ideas. Canadian entrepreneur Lino Fleury has created Slow Cow, dubbed as the anti-energy drink. He believes that caffeine-packed drinks like Red Bull increase anxiety and created Slow Cow, an antidote to energy drinks. It contains theanine, chamomile, valerian, passiflora and other ingredients known for [...]

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