August 2009

Meet the Creative Gurus – Rahul Jauhari

by bhatnaturally on August 30, 2009

I thought it would be a good idea to chat up with some of India’s brightest Creative Stars. So, starting this week, here’s ‘Meet the Creative Gurus’, which will hopefully turn out to be a regular column. This week, meet Rahul Jauhari, National Creative Director of Pickle Advertising. Rahul started off with McCann Erickson in [...]

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10 radio spots that bring alive the power of the audio medium

by bhatnaturally on August 30, 2009

Let’s face it. While the FM Radio boom in India is a good thing, the side effects are the atrocious radio spots we have to suffer. Most of them seem to follow a template – a hammed conversation between two people – a format where any product imaginable can be introduced. Image source: Flickr. The [...]

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Twitter Weekly Updates for 2009-08-30

August 30, 2009

Where Five Print Magazines Are Finding Revenue http://tr.im/x057 # Upcoming Apple tablet is No. 1 priority of Steve Jobs http://tr.im/x3y8 # CBS-Pepsi Max put video in print ads: the beginning of convergence? http://tinyurl.com/m2qclo # WPP profits slump 47 per cent http://tr.im/x8Ty # The 10 best silly events in Britain http://tr.im/x8TP # 25 logos with hidden [...]

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Microsoft’s Polish snafu: not so uncommon in advertising

August 29, 2009

Much hue and cry over an allegedly racist (hue, racist link- not intended) move to edit out an African-American and replace him with a white dude for their Polish website. Microsoft has since apologized for the incident. The net being what it is, much fun is being had at Microsoft’s expense. I am extremely offended. [...]

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Fulfillment: the last mile in India Local Search?

August 29, 2009
Thumbnail image for Fulfillment: the last mile in India Local Search?

Read an interesting article from Sampad Swain about Local Search yesterday. Funnily enough, I had to go online last evening to book movie tickets. The preamble is that my wife wanted to book movie tickets and her first instinct was to call the theatre. Since was late in the night she decided to go online [...]

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Diplomacy and brand India

August 27, 2009

The other day, there was a discussion on NewsX channel, on how India’s diplomacy, specially in our neighbouring countries leaves a lot to be desired. It was a typical talking-heads variety with the news anchors asking a question, providing the answer and also cutting short the response of the guests. The guests included a former [...]

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Airtel Digital: bitter sweet, but trite

August 26, 2009

Everyone I have checked with seems to like the new ad for Airtel Digital TV. The jingle, in particular seems to be popular. Every which way you see it, you know it’s huge stretch – a throwback to Manmohan Desai films with the butterfly locket, a tenuous connection to picture quality…yet, there is something likeable [...]

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