September 2009

Havells ads: the power of simplicity

by bhatnaturally on September 29, 2009

Among the recent crop of ads, the one highlighting the savings potential of Havells CFL bulbs is a stand out. No complicated computer graphics, no major plots, yet so watchable. The simple idea of ‘you are a bulb, if you waste’ makes it memorable. The claim ain’t new – others in the category too have [...]

{ 16 comments }

Will the real Bajaj Discover positioning please stand up?

by bhatnaturally on September 28, 2009

Apparently, the newly launched Bajaj Discover DTS-Si has sold over 100,000 units in the first 50 days of launch – a record of sorts. What seems to have worked? I am not a bike aficionado but my gut tells me it is do with this utilitarian appeal of better mileage. The creative execution – discovery [...]

{ 3 comments }

Seen and noted: Dixons UK – the first thing you must read now

September 28, 2009
Thumbnail image for Seen and noted: Dixons UK – the first thing you must read now

A new poster campaign for the UK e-retailer, Dixons is making the rounds of UK ad blogs. It plays on a simple insight – that many of us love to visit fashionable stores, soak in the ambience, enjoy the service, gather facts about a particular product…only to buy it elsewhere if it’s cheaper. The online [...]

1 comment Read the full article →

Parle Monaco returns with Aamir

September 28, 2009

Saw two new ads for Parle Monaco featuring Aamir. Taking off from where left off with the car sticker ad, Aamir makes life interesting thanks to Monaco. But instead of being mean to or pulling a fast one on others, this time around the contrast between a ‘pheeka‘ (tasteless/dull) situation and a ‘namkeen’ (spicy) one [...]

3 comments Read the full article →

Twitter Weekly Updates for 2009-09-27

September 27, 2009

Just back from a short break. Lolling in the pool with my daughter for an hour was great! #positweets # Someone's upset when they find out Enfatico is toast http://tr.im/zhNB # Aargh, lost my wallet. Not much cash but the assorted cards are blocked. Careless me. # Technology is Anthropology and Baba Shreepakdeva's advice to [...]

0 comments Read the full article →

Unilever’s channel road block: smart or not?

September 26, 2009

Unilever India recently took a road-block on the Star & Zee Networks for an entire day – all the ads on these channels were for brands from the Unilever stable. According to some reports, this was seen as a ‘perplexing move’ as there was no ‘new news’ or re-launch that was linked to these roadblocks. [...]

0 comments Read the full article →

Local advertising in India: many an alien land

September 22, 2009

Imamyam TV. Makkal TV. WIN TV. Polimer Channel. Jesus TV. Chances are you haven’t heard of these Tamil-language TV channels. Neither have I, until I stayed in Pondicherry over the last weekend. One was aware of Sun, Vijay and Jaya – the popular channels, but the width of choice available to small-town India was amazing. [...]

3 comments Read the full article →

← Previous Entries