October 2009

Spaghetti building: when packaging tells a story

by bhatnaturally on October 30, 2009

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The brief to students at The University of Central Lancashire, UK: create packaging for one of 5 the items – eggs, a rose, custard powder, spaghetti or marbles. Alex Creamer, one of the students chose spaghetti and created this. Totally unexpected, innit? Via The Dieline.

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Seen and noted: Lucky Cat candy packaging

by bhatnaturally on October 30, 2009

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Ingenious stuff, this. We see two gum ball shaped candies. The creative mind sees a cat. Here’s a cute packaging for a candy – a cellophane sheet transforms them into Maneki Neko – a lucky charm. The facial expression of the cat changes in every pack. Enough to make adults fight for it with kids. [...]

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Brand experience: small gestures, big difference

October 27, 2009
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There are several books on Brand Experience, the importance of retail in the process and the concept of integrated brand message. A couple of recent incidents brought alive the concept of brand experience for me, like no book can, recently. The advertising for men’s fashion brands in India has some common elements: hunks, models as [...]

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Twitter Weekly Updates for 2009-10-25

October 25, 2009

iBlogPro3 looks better than Thesis. Wondering if I should give it a try? http://bit.ly/3fg2y not as customizable as Thesis #thesiswp # Colgate's leadership stance initiativen- free dental checkups http://bit.ly/3rYnrr # @pearsonified totally agree! I *did* say that nothing is as customizable as Thesis! in reply to pearsonified # Verizon's Droid attempts a 'Get a Mac' [...]

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The first rule of charity: ask

October 24, 2009
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Heard a couple of radio spots over at Radio Indigo which were about Saving the Tiger. Well known personalities like Anil Kumble and Harish Bijoor came on air and said that they have pledged for the cause and asked listeners to do the same. All very well, but a minor point was missed out. How [...]

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Should Apple axe the ‘Get a Mac’ ads?

October 24, 2009
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The Get a Mac ads have been running from 2006. I find it heartening that an advertiser is backing a campaign consistently and hasn’t tinkered with it for nearly 3 years now. Agencies too are known to get bored with a theme and change messages frequently. In that context, kudos to Apple and TBWA\Media Arts [...]

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Windows 7: it’s all good so far

October 24, 2009
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The vibes surrounding the Windows 7 launch seem to be all positive. The reviews have been good overall and the response seems to be encouraging for Microsoft. My two-bits about the launch and prospects in India: 1. India is still predominantly a Windows XP base. While the OS is positively ancient, many businesses and individuals [...]

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