November 2009

Auping ventilating pillows: Dutch humour

by bhatnaturally on November 30, 2009

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TV commercials where the product’s attribute or benefit are built into the core of the script are usually stand outs. This one is no different. The TV spot for Auping pillows & duvets dramatizes the benefit of ventilation. And the self deprecating humour, albeit with a Western appeal, works. Agency: Selmore, Amsterdam. The commercial won [...]

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Seen and noted: constrictor on bus for Copenhagen Zoo

by bhatnaturally on November 30, 2009

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Talk about impact. Creative use of a medium where traditionally one thinks of a simple wrap around vinyl. Enough said. Agency: Bates Y&R, Copenhagen. Source: Epica Awards This campaign won a Bronze at the Epica Awards, 2009 for Innovative use of Traditional Media.

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Agency compensation and back door earning

November 29, 2009
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Articles on the advertising industry usually cover new account wins, news on creative awards, people or account movements and interviews with advertising personalities. When it comes to larger industry issues, it is usually about consumer behaviour future trends, talent issue in the advertising business and so on. But one topic which in my opinion does [...]

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Epica Awards 2009: Mercedes Benz meets Malayalam

November 28, 2009
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The winners of the 2009 European Advertising Festival – Epica Awards, were announced recently. Surprisingly, UK was not the lead country in terms of winners – it was Germany. Among the finalists in the Automotive Category is this campaign from Jung von Matt/Limmat AG (Zurich) for Mercedes Benz. Palindromes aren’t new in this category. But [...]

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Indibloggies: Vote for me and get rid of pimples

November 27, 2009
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As you are probably aware, the voting for The Indibloggies Awards are on. This blog has been nominated under the ‘Best Business Blog’ category. The nominations in the other categories include the super-talented Ramesh Srivats and Krish Ashok and thanks to them, the PUB has been formed. Please vote for me and um..er…live life king [...]

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5 reasons why Apple ain’t interested in India (and vice versa)

November 26, 2009
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August 9 was the promised launch date for the iPhone 3GS in India. Nothing has happened since then (‘end Nov, Sir’ is what the Imagine Store at UB City said earlier this month) and no one is complaining. Save for some murmurs on the blogs, there is an uncaring silence in media. Can you imagine [...]

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Bhatnaturally: part of Best Business Blog nominations

November 23, 2009
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This must be a mistake. Bhatnaturally has been nominated in the Best Business Blogs category at The Indibloggies – the Indian Weblog Awards 2008. The full list is here. Some of my favourites among the other categories: Bengalooru Banter Ramesh Srivats’ Twitter Feed and his personal blog Doing Jalsa Showing Jilpa Son of Bosey Domain [...]

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