December 2009

Volkswagen Beetle: breaking clutter by being part of the clutter

by bhatnaturally on December 29, 2009

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In most Indian cities and small towns, billboards are part of the urban landscape. Over time, they have proliferated to become an eyesore. Several initiatives have been mounted to control & regulate the myriad hoardings in city centres. Cities like Chennai have banned hoardings outright. In this milieu, this hoarding for Volkswagen Beetle, turns this [...]

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Seen and noted: LifeNK packaging

by bhatnaturally on December 27, 2009

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SpaceNK is a chain of outlets whose avowed philosophy is: to source and offer a carefully edited selection of high quality, original and effective beauty products from innovators and specialists around the world. The packaging for one of their brands, LifeNK is doing the rounds of design & packaging blogs. It’s not hard to see [...]

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WorldSpace India: were they listening to consumers?

December 26, 2009
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So another brand is dead. WorldSpace India is winding up services from Dec 31 this year. Around 300 of it’s employees in Bangalore have been given the pink slip. The 450,000 subscribers have been left in the lurch too – with many of them (including yours truly) having paid for a year in advance. And [...]

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When ads become spoof-worthy

December 25, 2009
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Parodies are very common in movies: either trashing a particular genre (like in Scary Movie or Airplane!) or paying tribute to something that is timeless – ‘I’ll be back’ dialogue or scenes from The Godfather. In advertising too, parodies are common. Popular iconic brand campaigns – Absolut, MasterCard’s Priceless series, Apple’s Get a Mac and [...]

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LG’s ‘Give it a ponder’: PSA with a difference

December 23, 2009
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Campaigns which don’t aim to sell the product but hope to creative a positive imagery are quite limited in the telecom category. What sticks in the mind are campaigns urging you to talk more (even walk more) and increase usage occasions – call your mum, stay connected with your friends online and such like. The [...]

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Is Posterous the future of blogging?

December 23, 2009
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The proliferation of social media and services that call for your ‘conversation’ has it’s downsides. There are so many of them demanding attention, it is impossible to use or remember more than a handful. There are times when I sign up for some new service only to be told that I have already registered with [...]

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Digitally Speaking: article in Financial Express

December 22, 2009
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An article of mine was published in the Financial Express today. Here is the link to the article. And a newspaper view of the same from the epaper edition. A couple of thoughts on the article and the topic: The article wasn’t meant to be a rant of ‘how bad things are’. I don’t know [...]

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