And so the iPad has been announced. And the sun still rises in the east. I was glued to my Macbook, following the various live blogs. I also managed to catch the live television coverage on CNBC’s US feed. The last time a similar thing happened in 2007, during the iPhone launch, I was elated. [...]
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When you have a hit in your hands, like the Barclays Waterslide commercial, the pressure to go one up with a sequel is huge. Barclaycard and BBH, their agency, have taken this literally and have put a man on a roller coaster ride across New York in their follow up commercial. When you have such [...]
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