August 2010

Seen and noted: Breast Cancer Foundation

by bhatnaturally on August 29, 2010

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One of the campaigns that caught my eye both for what it said and how it said, is the one from Breast Cancer Foundation, Singapore. Agency: DDB, Singapore. Via: Ads of the World I think it brings alive the importance of regular breast checkups by cleverly juxtaposing it against things women typically obsess about. I [...]

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‘Papa, should I join advertising?’ – Part 2

by bhatnaturally on August 28, 2010

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So what advice do I give my daughter if she considers advertising as a career? I have enough time (about 15 years) to think of a response but if I were to do so based on the industry of today? The positives of joining the industry are quite a few. What about the negatives? Maybe [...]

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Nissan (and Volkswagen) Innovation for all

August 26, 2010
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I liked the insight here: however much you love your gadgets or possessions, parenthood prepares you for sacrifice. And Nissan helps you have your cake and eat it too. The ad is part of the new ‘Innovations for all‘ campaign from TBWA/Chiat Day for Nissan. Closer home, Volkswagen India has been running the ‘Innovations for [...]

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Volkswagen makes head turn in a print ad

August 26, 2010
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I love print advertising. Especially when they create an impact by using the medium cleverly. Here’s one such from Volkswagen in the UK. Lovely use of the physical space, integrated beautifully with the central message. And seems like a collaborative effort from both the Copy & Art teams. Who said you need a full page [...]

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‘Papa, should I join advertising?’ – Part 1

August 22, 2010
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My daughter, all of 4.5 years old seems to have artistic tendencies. She and I squabble over who gets to use the iPad (she wins invariably) and more often than not, she ends up drawing or colouring in the various drawing apps (Color & Draw for Kids, Drawing Pad) I have installed. She has also [...]

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Agency-client relationships: of ‘terms’ and the long term

August 11, 2010
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So two big accounts change agencies this week: Reliance Communications moved to Grey and now there is talk of Airtel moving to JWT.  On the media front, there was change of agencies at Coca-Cola too. What makes some client-agency relationships break? If it breaks within a span of months, you know something drastic happened – [...]

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A brief for the Creative Brief

August 11, 2010
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An article of mine was published in the Brand Wagon section of Financial Express yesterday. It was a long over-due, last minute, deadline-looming effort – and maybe it shows? Would love to have your comments. Click here for a larger image. How about sharing some of the good briefs you have received or written, especially [...]

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