August 2010

Of category cliches and being different

August 8, 2010
Thumbnail image for Of category cliches and being different

In advertising, almost every category has some ‘holy cows’ – brands in a category follows some category codes. When it comes to advertising high-definition TV or 3D TV it’s common to find the proposition, ‘it brings the characters alive’. And you have several run of the mill executions, with very little to differentiate between brands. [...]

0 comments Read the full article →

Life with a computing companion – the iPad

August 3, 2010
Thumbnail image for Life with a computing companion – the iPad

It’s been over a week since I got the BSNL 3G SIM Card to work on the iPad. So has it really been the ‘magical and revolutionary product at an unbelievable price’, as advertised? The price part first- since I got it in India through a US-visiting friend of friend, I was OK in the [...]

5 comments Read the full article →

Pantene’s Mystery Shampoo & Dove: who blinked?

August 1, 2010
Thumbnail image for Pantene’s Mystery Shampoo & Dove: who blinked?

On a day trip to Mumbai last week, I saw a hoarding for a Mystery Shampoo, asking people to send an SMS and guess the brand. I thought it was Vivel, by ITC. I then saw another hoarding down the road – a retort from Dove claiming there was no mystery and they were the [...]

2 comments Read the full article →

Next Entries →