One of the toughest categories to work on? Cars. Genuine product differentiation on which the advertising story can be based on, is hard to come by. And virtually every positioning platform or advertising idea seems to have been done before. Herewith a collection of creative ads in this category. Enjoy. Notice the predominance of Volkswagen ads.
I have left out some of the classic ones from Land Rover, Mini and a few others. Will share them in another post perhaps. Which ones were your favourites from this lot?