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About

I am an ex-advertising professional, based in Bangalore, India. I am not an MBA, not even a post graduate. I only have a B.Sc., degree in Zoology but have had a passion for advertising right from my college days (which was many moons ago). I had a brief stint in sales – which made me realise how tough it is to sell anything. My first break in advertising was at Trikaya Advertising, which later went to become Trikaya Grey, Grey Worldwide and then Grey. I have also had a brief stint at HTA Direct (back when JWT was HTA) and SSC&B Lintas. I was the head of Grey in Bangladesh (4 years but perhaps most rewarding professionally), Grey Mumbai (briefly) and Grey, Sri Lanka. I’ve also had a long stint at DraftFCB Ulka, heading their Bengaluru branch.

I was independent for a couple of years, as I ventured into mobile app development in 2012, as Director at CodeConclave. I was visiting faculty at at IFIM B-School, Bangalore where I took an elective course on Digital Marketing. I have also presented at IIM-B, Welingkar School of Management and Christ College, Bengaluru.

My articles have been published in afaqs, Financial Express, Campaign India among others. Here are links to a select few:

Of Wordsmiths, Script Writers & Coders: Tech In Advertising

The creative brief: keeping pace with the times

The new screens: hype or reality?

Lighting up hearts or lightening the wallet?

More about me here. Connect with me on Twitter.

6 Comments
Comments

6 Comments

Ankit

Hi Sir,

I used to subscribe to your previous blog through feedburner email feeds. But unable to find the same here on this site (I do not know how to integrate RSS feeds on email).

Dont want to lose you !!

Regards,
Ankit

bhatnaturally

Thanks a lot. Ankit. I have set up a Feedburner feed and its available now.

Om Shakti

Hi,

Your insight on TOI-Hindu Ad. is superb, I enjoy reading your blog. Adding to your lines, i would like to say it is for sure this TOI-Hindu Ad. wont add readers on Hindu's kitty now but it would definitely strengthen the image of Hindu as a serious Newspaper. It would be more recommended newspaper in near future. This campaign could be more suited for those who has to decide what newspaper to buy, what kind of habit they want to make. If Hindu keeps communicating they are ahead of time it could benefit it in longer run in terms of readership. I second your point its double edge sword where Hindu is standing, if they change their content or product what is more salable they would dilute their brand. Its good they working on their communication than their product. Wish Hindu all the best for its all future endeavor.

Sheldon Serrao

Hello Mr. Bhat,

Just stumbled onto your site while running a google search for the Hindu v TOI campaigns. Really insightful content. Keep up the great work!

bhatnaturally

Thank *you* Sheldon for dropping by and the kind words.

CHEETHAMBELL JWT

Great site, I really enjoy your posts. If you get a chance, I'd love for you to look at CHEETHAMBELL JWT. We've created some great work for John West, Magnet Kitchens & bmi baby.


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bhatnaturally

Ex-ad man. Love advertising, brands and marketing communication. Apple fan. VP-Corporate Communications, @Robosoft.

http://www.bhatnaturally.com