I am an ex-advertising professional, based in Bangalore, India. I am not an MBA, not even a post graduate. I only have a B.Sc., degree in Zoology but have had a passion for advertising right from my college days (which was many moons ago). I had a brief stint in sales – which made me realise how tough it is to sell anything. My first break in advertising was at Trikaya Advertising, which later went to become Trikaya Grey, Grey Worldwide and then Grey. I have also had a brief stint at HTA Direct (back when JWT was HTA) and SSC&B Lintas. I was the head of Grey in Bangladesh (4 years but perhaps most rewarding professionally), Grey Mumbai (briefly) and Grey, Sri Lanka. I’ve also had a long stint at DraftFCB Ulka, heading their Bengaluru branch.
I was independent for a couple of years, as I ventured into mobile app development in 2012, as Director at CodeConclave. I was visiting faculty at at IFIM B-School, Bangalore where I took an elective course on Digital Marketing. I have also presented at IIM-B, Welingkar School of Management and Christ College, Bengaluru.
My articles have been published in afaqs, Financial Express, Campaign India among others. Here are links to a select few: