Comments on: 50 years of Fevicol: great idea and execution

By: Amreen

Amreen — Sat, 05 Dec 2009 07:45:50 +0000

The Ad isn’t that funny, but it’s creative. I thought of another concept for the same: Remember the Ad where the statue breaks and the caretaker or whoever he is asks for Rs. 5/- so that he can stick the statue back. On the same lines, there could be a senario where a guy breaks up with his girlfriend who starts yelling & crying and saying, “Give me 5 rupees….give me 5 rupees… You broke my heart.”
It’s nothing great, but just a small idea.
Thanks.

By: Nits

Nits — Fri, 27 Nov 2009 06:43:13 +0000

I felt this was the crappiest ad….didn’t laugh at all, just did ‘yuckkkkkkkk’ . They should have come up with some better idea…..even if this mooch was done on a mooch-less kid or male, even then it would have been acceptable.

By: Bibhuti

Bibhuti — Mon, 23 Nov 2009 13:28:52 +0000

I agree that Fevicol as an adhesive brand shouldn’t and can’t go without the theme of long lasting bond, but the execution definitely needs some fresh air. I am so impressed with Vodafone that they dared to get rid of the pug and still keep coming up with beautiful ideas like zoozoo. Even the recent ads by Feviquick are quite refreshing.

By: bhatnaturally

bhatnaturally — Mon, 23 Nov 2009 08:36:42 +0000

I still feel that ‘long lasting bond’ is a position they should not abandon and keep finding fresher ways of expressing it.

By: Bibhuti

Bibhuti — Mon, 23 Nov 2009 07:45:21 +0000

Although I don’t think it’s against women, the fevicol ads, including this one, have become monotonous and routine. It’s high time they should look far and beyond.

By: vikram sagore

vikram sagore — Sat, 21 Nov 2009 07:54:03 +0000

So sweet ….

Very-very nice …

Bahut achha laga….

By: sari

sari — Wed, 18 Nov 2009 08:23:39 +0000

Hey my disliking has nothing to do with Ladeez & their respect or watsoever…it’s just that the add is altogether with the concept & storyline is very much Ajeeb. And in the end it gives you a feeling like Vo Kya Tha. Moreover let’s not forget their last add ..exactly to the Brand requirement & message. Forget 50yrs celebration.
Similar kind of advertisements have already been made earlier one of them is that paint wala add which came in holi…can’t find the link. At least you can find humor in them.

By: Sriram Iyer

Sriram Iyer — Tue, 17 Nov 2009 13:53:59 +0000

I liked it! It’s humorous and only meant to say fevicol chipko-fyes forever. There is no intention to degrade women. Another example is the Camlin permanent markers TVC. Take it lightly, junta!

Camalin permanent makers ad:

//http://www.youtube.com/watch?v=VdcE0AKi_JU//

By: bhatnaturally

bhatnaturally — Tue, 17 Nov 2009 12:31:29 +0000

Satkalmi, thanks for the comment. Lighten up!

By: bhatnaturally

bhatnaturally — Tue, 17 Nov 2009 12:30:11 +0000

Thanks for the comment. I guess there are some people who didn’t appreciate the humour. Some of my friends didn’t get it either – they saw it some ad about female infantide! That said, I liked it.