Comments on: Account Management ain’t dead http://www.bhatnaturally.com/advertising/account-management-aint-dead/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: bhatnaturally http://www.bhatnaturally.com/advertising/account-management-aint-dead/#comment-3662 bhatnaturally Tue, 29 Sep 2009 13:43:30 +0000 http://www.bhatnaturally.com/?p=4541#comment-3662 Thanks, Amrita. BTW, have the artworks gone out today?:) Thanks, Amrita. BTW, have the artworks gone out today?:)

]]> By: Amrita http://www.bhatnaturally.com/advertising/account-management-aint-dead/#comment-3661 Amrita Tue, 29 Sep 2009 13:39:14 +0000 http://www.bhatnaturally.com/?p=4541#comment-3661 Really felt nice after reading your post. I am in account management and I have always seen advertising folks snigger and call us glorified postmen. Non advertising folks, my father for instance is still not clear as to what I do in an agency. I dont write, I dont visualise, I dont make ads, then what exactly do I do?. I think that being in account management is tough. You need to meet deadlines to keep the client satisfied, push deadlines to keep the creatives happy, complete tons of artwork in a day, try and have zero outstandings.. In the middle of all that you also want to write a great brief and inspire ideas.. And we are perceived to be paper pushers, unfair isnt it?.. Really felt nice after reading your post. I am in account management and I have always seen advertising folks snigger and call us glorified postmen. Non advertising folks, my father for instance is still not clear as to what I do in an agency. I dont write, I dont visualise, I dont make ads, then what exactly do I do?.
I think that being in account management is tough. You need to meet deadlines to keep the client satisfied, push deadlines to keep the creatives happy, complete tons of artwork in a day, try and have zero outstandings.. In the middle of all that you also want to write a great brief and inspire ideas.. And we are perceived to be paper pushers, unfair isnt it?..

]]> By: balaganesh http://www.bhatnaturally.com/advertising/account-management-aint-dead/#comment-3659 balaganesh Tue, 29 Sep 2009 12:53:57 +0000 http://www.bhatnaturally.com/?p=4541#comment-3659 Glad that some one wrote about account management... when i was planning to get in to this industry.. the discouraging words i heard are the same - not credit only artist and designers get the credit blah blah.... now i'm in.. no regret!! nice post! Glad that some one wrote about account management… when i was planning to get in to this industry.. the discouraging words i heard are the same – not credit only artist and designers get the credit blah blah…. now i’m in.. no regret!! nice post!

]]> By: harshal http://www.bhatnaturally.com/advertising/account-management-aint-dead/#comment-3557 harshal Sun, 23 Aug 2009 07:28:19 +0000 http://www.bhatnaturally.com/?p=4541#comment-3557 Thanks for another relevant post. A former boss once had a remarkable insight; we function exactly one level below our competence. Account management does the despatch job, planners account management's, and creative gets relegated to the planning role. Point is, account handling is a highly valued competency and one that this industry needs more than ever, as we go forward. In no small part, because we need to know how to account for our ideas. But are we willing to rise to the challenge? Thanks for another relevant post. A former boss once had a remarkable insight; we function exactly one level below our competence. Account management does the despatch job, planners account management’s, and creative gets relegated to the planning role.

Point is, account handling is a highly valued competency and one that this industry needs more than ever, as we go forward. In no small part, because we need to know how to account for our ideas. But are we willing to rise to the challenge?

]]> By: Positive Workforce Solutions http://www.bhatnaturally.com/advertising/account-management-aint-dead/#comment-3549 Positive Workforce Solutions Sat, 22 Aug 2009 11:58:15 +0000 http://www.bhatnaturally.com/?p=4541#comment-3549 yes, getting an AE is always needed specially on business. Is like a plan B in every move or decision you make.. yes, getting an AE is always needed specially on business. Is like a plan B in every move or decision you make..

]]> By: Riya http://www.bhatnaturally.com/advertising/account-management-aint-dead/#comment-3545 Riya Fri, 21 Aug 2009 06:50:07 +0000 http://www.bhatnaturally.com/?p=4541#comment-3545 I am so glad somebody is talking about my good friends in account management. Have always belived in account management and i still (after all this time) think that theirs is the toughest job :) I am so glad somebody is talking about my good friends in account management. Have always belived in account management and i still (after all this time) think that theirs is the toughest job :)

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