You won’t regret investing in this book: Advertising Next by Tom Himpe. In India, you could try Landmark – I bought it from their Chennai outlet. It’s a great repository of ‘new media’ ideas and if you are in an Advertising Agency, I would say it’s a must-read. What I liked was the way the contents were organized: almost like caveats for today’s advertising.
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hey, glad you like it
Cheers,
Tom
By the way, you’ll find a few free chapters in pdf-format on my blog: http://www.fckie.com
Thanks for dropping by Tom. I found your book to be very useful and have been recommending it to my colleagues. And thanks for the free pdfs.