Comments on: Allen Solly’s I Hate Ugly: I like it, kinda http://www.bhatnaturally.com/advertising/allen-sollys-i-hate-ugly-i-like-it-kinda/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Shikha http://www.bhatnaturally.com/advertising/allen-sollys-i-hate-ugly-i-like-it-kinda/#comment-3810 Shikha Tue, 17 Nov 2009 18:28:10 +0000 http://www.bhatnaturally.com/?p=5214#comment-3810 I agree. I probably single-handedly contribute to half of all the "I hate" tweets and even I didn't know of the online/social media activities for this campaign till I read this post. Seriously though, whiney tweets are probably the easiest to find. Which is why it's kinda disappointing to see their Twitter page has such a small bunch of followers. Add to that, there's a complete disconnect in tone between the print advertising and the Twitter updates. Somehow (and this is just me), the "I hate corruption" tweets just don't go down too well with the uber cool clothing thing. I agree. I probably single-handedly contribute to half of all the “I hate” tweets and even I didn’t know of the online/social media activities for this campaign till I read this post.

Seriously though, whiney tweets are probably the easiest to find. Which is why it’s kinda disappointing to see their Twitter page has such a small bunch of followers. Add to that, there’s a complete disconnect in tone between the print advertising and the Twitter updates. Somehow (and this is just me), the “I hate corruption” tweets just don’t go down too well with the uber cool clothing thing.

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