Comments on: Apollo Munich’s ‘Uncomplicated’ claim: too simple?

By: Gokhale

Gokhale — Fri, 12 Mar 2010 13:08:13 +0000

I guess the company has to go a long way. The website takes almost 10 minutes to load.. it does, but almost tkes half a day to load. I think their speed of insurance cover delivery is also just like this..

The ad campaign is the TVs is going waste and the company should realise this.

I, for one, have moved to other vendors.. Totally disappointed!!!

By: Bhatnaturally

Bhatnaturally — Sun, 31 Jan 2010 03:03:36 +0000

Akshaya, I don't know the specifics but given how the insurance industry functions, rejections are bound to happen. A proposition like 'uncomplicated' put more pressure on the system within the company to stay true to it.

By: Chris Higgins

Chris Higgins — Sun, 31 Jan 2010 02:19:50 +0000

Its a great looking campaign so far. Will to interesting to see how it all comes together once the later phases release.

Lots of health insurers seem to be promoting themselves in terms of how easy it is to join and the size of their cashless networks etc. Lots of customers can probably testify that when they actually need their insurance, it suddenly becomes far more complicated.

Lets see if this turns out to be just another sales pitch, or whether as LecterH says, this is a case of real company policies being reflected in the marketing.

By: Akshaya

Akshaya — Sat, 30 Jan 2010 12:45:39 +0000

I called the number in this ad. Despite a promise that they would insure people with pre-existing conditions, I was told by the company that I could not be insured!!! So much for Uncomplicated Insurance!!!

By: Y.P.Chopra

Y.P.Chopra — Fri, 29 Jan 2010 07:10:39 +0000

Thanks for clarifying that the "uncomplicating" features are yet to be revealed. It would have helped if the otherwise very impressive ad had at least revealed this much!

Anyway, shall wait patiently for the next release, to find out how.

By: LecterH

LecterH — Sun, 24 Jan 2010 15:58:05 +0000

Hi. Thank you for taking the time to review and comment on this ad. As part of the Apollo Munich marketing team, I can indeed confirm that this is phase 1 of the campaign. Starting around Jan 31, the campaign will move into the 'FEATURES' segment, and give people reasons to believe on how we can uncomplicate health and health insurance. Look forward to your comments at that time. Having said all that, Let's Uncomplicate is as much a rallying cry within our organization as a mere positioning statement. To that end, it is a journey we have to progress on every day, and that is what we are striving to do.