http://www.bhatnaturally.com/advertising/big-tv-the-dth-wars-get-big-in-india/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.bhatnaturally.com/advertising/big-tv-the-dth-wars-get-big-in-india/#comment-409 bhatnaturally Tue, 26 Aug 2008 05:26:47 +0000 http://www.bhatnaturally.com/?p=1028#comment-409 Chetan, thanks. Yes the TVC does get home the point about the bigness of the offering. Chetan, thanks. Yes the TVC does get home the point about the bigness of the offering.

]]> http://www.bhatnaturally.com/advertising/big-tv-the-dth-wars-get-big-in-india/#comment-407 Chethan Tue, 26 Aug 2008 05:15:57 +0000 http://www.bhatnaturally.com/?p=1028#comment-407 I agree to the logic that big budget TVCs need not necessarily show off the big budget spent on. But according to me the BIG TV campaign convincingly communicates on how big/ large the launch is, how large the offering (in terms of number of channels) is. My wife asked me was that a trailer of an English movie!!! (of course before the ad could end). However, there is no sync what so ever between the TV campaign and the Radio campaign at least. The radio spots are mere humorous and no BIGness heard/ felt. And like you, i too am looking at BIG TV as my next buy, may be i will shift my Tata Sky to my home town... ;-) I agree to the logic that big budget TVCs need not necessarily show off the big budget spent on. But according to me the BIG TV campaign convincingly communicates on how big/ large the launch is, how large the offering (in terms of number of channels) is. My wife asked me was that a trailer of an English movie!!! (of course before the ad could end). However, there is no sync what so ever between the TV campaign and the Radio campaign at least. The radio spots are mere humorous and no BIGness heard/ felt. And like you, i too am looking at BIG TV as my next buy, may be i will shift my Tata Sky to my home town…

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