Comments on: The Ceat T-shirt man: solution to all creative problems

By: bhatnaturally

bhatnaturally — Mon, 05 May 2008 08:52:56 +0000

manuscrypts, Biju – thanks. The ambient idea can be with auto drivers and bus conductors. Every time they get a 100-rupee note they can ask, ‘Ceat nahin hai kya’?;)

By: Biju k

Biju k — Mon, 05 May 2008 08:37:15 +0000

Very good piece. The cost of production comes down phenomenally and one need not think of ambient ideas.

As for the ad , the premise of the creative is: ‘since people are resistant to change lets make change humourous, so that it is more acceptable. Well in this case the creative has gone overboard. Maybe there is a “change” required (of thought).

By: manuscrypts

manuscrypts — Mon, 05 May 2008 08:00:48 +0000

i am wondering if ceat’s next branding exercise would be called ‘ex-change’… or would it be on the lines of TOI’s launch campaign in Chennai – ‘Next Change’

By: bhatnaturally

bhatnaturally — Mon, 05 May 2008 05:01:35 +0000

Thanks George. Yes, wonder why they gave up a great property. And John, I try my best. Wonder why it does not work in the office!

By: john

john — Mon, 05 May 2008 04:51:23 +0000

All the brands are wearing a Tshirt called “Ass” and you are kicking them….cheers!

By: george

george — Mon, 05 May 2008 04:50:55 +0000

Superb piece! As for CEAT and the afore mentioned “change”…why would you want to change something as good as “Born Tough?”