Am not too sure if a ‘second hand book sale’ was rebranded as ‘Hardly Used Books’ to accommodate this creative idea, but the ads brought a smile.
Here, the book ‘Overcoming Addictions’ is gifted to Keith by Mick Jagger – and therefore ‘hardly used’. Clever stuff. The rest of the ads are here.
Advertising Agency: Brandcom Middle East, Dubai, UAE
Creative Director & Copywriter: Manoj Ammanath
Art Director: Sabina Mustafa
Photographer: Sunil Raju
Imagine this idea being tweaked to suit Indian celebrities. Which book title would suit them? E.g. Keep Smiling Through; Owner – Mamta Banerjee?! Any other ideas?
{ 2 comments… read them below or add one }
Networking – The Art of Making Friends : Owners – Salman Khan/Vivek Oberoi
Triumph Over Fear: Owner – Medha Patkar
The Little Book of Calm: Owners – Mamta Banerjee/ Somnath Chatterjee
Rev Up Your Metabolism: Owner – Dharam Singh
Acting for the Camera: Owner – Zayed Khan