Comments on: Comparative advertising: the debate is back http://www.bhatnaturally.com/advertising/comparative-advertising-the-debate-is-back/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: anurag chakraborty http://www.bhatnaturally.com/advertising/comparative-advertising-the-debate-is-back/#comment-6079 anurag chakraborty Sat, 21 Jan 2012 13:40:24 +0000 http://www.bhatnaturally.com/?p=6243#comment-6079 such a advt. confuses the customers It creates bad image to its brand name It is not done , by such a reputed company. such a advt. confuses the customers
It creates bad image to its brand name
It is not done , by such a reputed company.

]]> By: The arrogance accorded by one-way communication | Onur Ibrahim http://www.bhatnaturally.com/advertising/comparative-advertising-the-debate-is-back/#comment-4340 The arrogance accorded by one-way communication | Onur Ibrahim Tue, 23 Mar 2010 20:14:41 +0000 http://www.bhatnaturally.com/?p=6243#comment-4340 [...] Bhat’s post on the latest Rin Vs. Tide advertising war is bang on target. The issue is quite similar to what Horlicks and Complan indulged in, sometime [...] [...] Bhat’s post on the latest Rin Vs. Tide advertising war is bang on target. The issue is quite similar to what Horlicks and Complan indulged in, sometime [...]

]]> By: kumar utpal kant http://www.bhatnaturally.com/advertising/comparative-advertising-the-debate-is-back/#comment-4326 kumar utpal kant Sun, 21 Mar 2010 00:37:20 +0000 http://www.bhatnaturally.com/?p=6243#comment-4326 i hv read ur blogs n all d statements.really it's very useful 2 me n i hv agreed that dis was nt a correct step by 'HUL'.we r indians n we hv 2 follow our country's rules n regulation as well as ethics n cultures....we indians r emotional by nature n after this controversy,most of indians would hv in support of 'TIDE'....n i thnk so nw TIDE vl nt react b'cz TIDE is in benefit nw by most of ppl supports in his favour...just wait n watch i hv read ur blogs n all d statements.really it's very useful 2 me n i hv agreed that dis was nt a correct step by 'HUL'.we r indians n we hv 2 follow our country's rules n regulation as well as ethics n cultures….we indians r emotional by nature n after this controversy,most of indians would hv in support of 'TIDE'….n i thnk so nw TIDE vl nt react b'cz TIDE is in benefit nw by most of ppl supports in his favour…just wait n watch

]]> By: leads group http://www.bhatnaturally.com/advertising/comparative-advertising-the-debate-is-back/#comment-4288 leads group Mon, 08 Mar 2010 18:36:01 +0000 http://www.bhatnaturally.com/?p=6243#comment-4288 Hey I really like your blog Hey I really like your blog

]]> By: Henry Leon Raja http://www.bhatnaturally.com/advertising/comparative-advertising-the-debate-is-back/#comment-4283 Henry Leon Raja Mon, 08 Mar 2010 14:41:44 +0000 http://www.bhatnaturally.com/?p=6243#comment-4283 RIN is confusing the consumers.This will only have a strong irritation from the public.This stupid advt should be withdrawn. Now I Know how cheaply HUL has come done for a street fight.This reflex the kind of people employed at HUL. RIN is confusing the consumers.This will only have a strong irritation from the public.This stupid advt should be withdrawn. Now I Know how cheaply HUL has come done for a street fight.This reflex the kind of people employed at HUL.

]]> By: Dharmaraj Waghmare http://www.bhatnaturally.com/advertising/comparative-advertising-the-debate-is-back/#comment-4268 Dharmaraj Waghmare Sat, 06 Mar 2010 11:45:21 +0000 http://www.bhatnaturally.com/?p=6243#comment-4268 Advertising theories , ethos , tricks, wisdom rules are all borrowed from Western hemisphere. Where is the Indianness - cultural values , tolarance , non interference or exessive interferance , non agression ? All advertisers need to understand that they can build appeal and goodwill in India only through gentle cajoling , soft appealing , humour , storyrtelling and bening decent to others . Advertising theories , ethos , tricks, wisdom rules are all borrowed from Western hemisphere. Where is the Indianness – cultural values , tolarance , non interference or exessive interferance , non agression ? All advertisers need to understand that they can build appeal and goodwill in India only through gentle cajoling , soft appealing , humour , storyrtelling and bening decent to others .

]]> By: AKHILESH TIWARY http://www.bhatnaturally.com/advertising/comparative-advertising-the-debate-is-back/#comment-4266 AKHILESH TIWARY Fri, 05 Mar 2010 14:00:37 +0000 http://www.bhatnaturally.com/?p=6243#comment-4266 RIN HAS DONE AN ILLEGAL JOB.THEY WILL HAVE TO PAY FOR IT...........IN A NEGETIVE WAY. RIN HAS DONE AN ILLEGAL JOB.THEY WILL HAVE TO PAY FOR IT………..IN A NEGETIVE WAY.

]]> By: House Wife http://www.bhatnaturally.com/advertising/comparative-advertising-the-debate-is-back/#comment-4264 House Wife Thu, 04 Mar 2010 13:57:57 +0000 http://www.bhatnaturally.com/?p=6243#comment-4264 Rin is thinking tht this kind of Ad will increase their sales/shares/wht ever else but it only shows their attitude which will not be accepted by ppl.ultimately the loosers will be Rin and not the TIDE. This Ad creates a kind of sympathy towards Tide which increases Tide sales even more. I think with this ad Rin has done a good thing to increase the sales of TIDE indirectly. :-) :-). RIN has applied BAD Strategy which even worse RIN sales. Rin is thinking tht this kind of Ad will increase their sales/shares/wht ever else but it only shows their attitude which will not be accepted by ppl.ultimately the loosers will be Rin and not the TIDE.

This Ad creates a kind of sympathy towards Tide which increases Tide sales even more.

I think with this ad Rin has done a good thing to increase the sales of TIDE indirectly. :-) :-) .

RIN has applied BAD Strategy which even worse RIN sales.

]]> By: Asb http://www.bhatnaturally.com/advertising/comparative-advertising-the-debate-is-back/#comment-4260 Asb Wed, 03 Mar 2010 20:48:43 +0000 http://www.bhatnaturally.com/?p=6243#comment-4260 My take is P&G won't react any soon. They have a sound philosphy and have got their fundamentals in place, I dont see any strong impact, infact even if there is one P&G won't go for a straight offence. Interesting it is though. My take is P&G won't react any soon. They have a sound philosphy and have got their fundamentals in place, I dont see any strong impact, infact even if there is one P&G won't go for a straight offence. Interesting it is though.

]]> By: bhatnaturally http://www.bhatnaturally.com/advertising/comparative-advertising-the-debate-is-back/#comment-4259 bhatnaturally Wed, 03 Mar 2010 17:19:35 +0000 http://www.bhatnaturally.com/?p=6243#comment-4259 Abhishek, agree totally. The task of getting the ad noticed is complete. Not sure if damage has been done to Tide. Abhishek, agree totally. The task of getting the ad noticed is complete. Not sure if damage has been done to Tide.

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