Crest Sensitivity: visual pun at its best

January 3, 2013 by 2 Comments

Great stuff. Says it all without saying a word.

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Agency: Publicis, New York

Sure to strike a chord with those suffering from sensitive teeth. And as with print ads that tell a visual story the readers joins the dots in his mind to complete the story. Always a great way to ensure memorability.

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  • mahesh shantaram

    When do you think this ‘says a lot without saying much’ culture would come to Indian advertising?

    • http://www.bhatnaturally.com/ bhatnaturally

      It’s been there in India too, Mahesh. Unfortunately not in the mainstream media. Some of the work for Mentos Sour Marbles would fit into this category.