Word puns on names of cities have been done before in print campaigns. But this one from Expedia, UK stood out for me because the puns on airport codes were connected to a product feature and executed smartly.
Agency: Ogilvy. Via.
LKE ADS LOT. BRT GRN.
February 19, 2014 at 7:05 pm
Winging it: just came across an inventive ad campaign (from a while back) using #airport codes. #ads http://t.co/DxixH2Rr15
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