Winning a Filmfare Award is considered prestigious in the Southern film industry (unlike perhaps in Mumbai where it’s a tad less shiny thanks to so many other awards) and here’s an ad meant to announce the event. Can it get more cliched and stereotypical than this? I find such an attitude so patronizing and irritating. Am sure the elite of the industry and Page 3 types who see this and choose to grace the occasion, won’t find it amusing either.
Some things never change, be it our movies or advertising.
{ 7 comments… read them below or add one }
When was the last time I heard a Malayali say simble? Ah, on Channel [V]. The worst part is that the Creative Director could also be a Mallu, a Mumbai/ Dilli educated, non-Mal speaking one (they seem to be everywhere these days). They think antagonizing the target audience works. Amit_123s!!!!
Haha, good one! Amit_123 – courtesy of Krish Ashok?!
Yep that’s right. Regular follower here.
lazy, shoddy advertising!
Just one more example of taking refuge in a regional stereotype…or maybe it was one of those ‘headlines’ suggested by the client…we all know how clients can get ‘creative’…
Just to clarify – I think this is in-house work from the TOI group
Absolutely,
I am in total agreement. They haven’t moved beyond Mehmood’s interpretation of the south indians since ek chathur naar….dumbass ill informed and lazy…..