Comments on: Luxor and the Goafest hooha http://www.bhatnaturally.com/advertising/goafest-grandprix-scam/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: lbhat http://www.bhatnaturally.com/advertising/goafest-grandprix-scam/#comment-30 lbhat Mon, 07 Apr 2008 16:54:35 +0000 http://lbhat.com/?p=55#comment-30 The ad industry is paying lip service to the problem of scam ads cornering the glory at Awards. As an aside, I was surprised that Bingo! did not capture the headlines at Goafest. The Bingo! team deserved kudos for addressing a real marketing problem for a real brand in a creative way. If only scam gets get you metals then it teaches the youngsters the wrong values and makes them devote unduly large amount of time & energy on them. By the way, did Bingo! win anything? The ad industry is paying lip service to the problem of scam ads cornering the glory at Awards. As an aside, I was surprised that Bingo! did not capture the headlines at Goafest. The Bingo! team deserved kudos for addressing a real marketing problem for a real brand in a creative way. If only scam gets get you metals then it teaches the youngsters the wrong values and makes them devote unduly large amount of time & energy on them. By the way, did Bingo! win anything?

]]> By: Machismo http://www.bhatnaturally.com/advertising/goafest-grandprix-scam/#comment-26 Machismo Mon, 07 Apr 2008 14:28:28 +0000 http://lbhat.com/?p=55#comment-26 The ad was good. really good. But it was a scam all the way. From being a one off, to being published in a small town newspapper, to the MD not knowing of the ad being commisioned, to Burnett not even being their agency, to their officially claiming that campaign was “approved and released during the period December 2007.” ( Remember December Advertising, to...... I mean i could go on and on.... Kya ho raha hai yeh yaar..... The ad was good. really good.

But it was a scam all the way.

From being a one off, to being published in a small town newspapper, to the MD not knowing of the ad being commisioned, to Burnett not even being their agency, to their officially claiming that campaign was “approved and released during the period December 2007.” ( Remember December Advertising, to……

I mean i could go on and on….

Kya ho raha hai yeh yaar…..

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