Comments on: Political advertising that makes you go green with envy

By: bhatnaturally

bhatnaturally — Tue, 14 Oct 2008 13:03:44 +0000

Sanjeev, thanks for dropping by. The contrast with the negative advertising of US Election campaign and how they focus on an individual’s standpoint on current issues is striking.

By: Sanjeev Roy

Sanjeev Roy — Tue, 14 Oct 2008 12:40:11 +0000

Political campaigns are possibly the most deeply reflective of the biggest issues that people face. Our isues have to do with alleviation of poverty (biggest hit – Garibi Hatao), communalism and divisiveness (biggest hit – Na Jaat pe na paat pe, Mohur Lage Haath pe), basic infrastructure (Bijli Sadak Pani). In India it is also about making huge promises, guess one of the reasons why anti incumbency is so high.

By: bhatnaturally

bhatnaturally — Tue, 14 Oct 2008 10:45:05 +0000

Saurabh, I agree. The issues that countries like NZ face are more ‘evolved’ in a sense and that’s what I meant when talking about sophistication and simplicity. Thanks for the comment.

By: Saurabh Garg

Saurabh Garg — Tue, 14 Oct 2008 08:07:40 +0000

What about the maturity of audience? I am sure political parties in India don’t mind creating campaigns but will these smart and intelligent campaigns get them the votes? In a country where the base necessities of life are yet to be addressed, these campaigns IMHO would only have limited effectiveness in India.