The print Grand Prix at the recent Dubai Lynx awards went to this campaign for Heinz Ketchup, created by Leo Burnett.
The tongue in cheek, almost self deprecating humour comes through in this 3-ad campaign. Heinz as a taste enhancer has been done before in several campaigns. The stand out here is the Art and the light hearted approach to a local cuisine. Like?
{ 3 comments… read them below or add one }
Didn’t get it at first glance…kind of grows on you after a while…unlike Egyptian fast food!
George…so you mean to say that this print ad will only work if u see it 1029 times ? : )
Dont understand why ” “egyptian” was used in the line when the visual was explanatory. Unless meant for the Jury.
Sandy, see some pics of Egyptian food here: http://www.egyptianpizza.com/ep_photo_6.24.04/photos2.html