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	<title>Comments on: ING Vysya&#8217;s Jiyo Easy: hard to ignore</title>
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	<link>http://www.bhatnaturally.com/advertising/ing-vysyas-jiyo-easy-hard-to-ignore/</link>
	<description>Ramblings on Advertising, Apple and New Media</description>
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		<title>By: bhatnaturally</title>
		<link>http://www.bhatnaturally.com/advertising/ing-vysyas-jiyo-easy-hard-to-ignore/#comment-3764</link>
		<dc:creator>bhatnaturally</dc:creator>
		<pubDate>Tue, 03 Nov 2009 12:57:03 +0000</pubDate>
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		<description>Sriram, Harshal - thanks for dropping by and the comments.</description>
		<content:encoded><![CDATA[<p>Sriram, Harshal &#8211; thanks for dropping by and the comments.</p>
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		<title>By: harshal</title>
		<link>http://www.bhatnaturally.com/advertising/ing-vysyas-jiyo-easy-hard-to-ignore/#comment-3763</link>
		<dc:creator>harshal</dc:creator>
		<pubDate>Tue, 03 Nov 2009 09:54:12 +0000</pubDate>
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		<description>Liked the  work, enough surprise in the well written work. And speed of service (preemptive service) is a new space to be in. Agree on the absence of the &quot;how to&quot; in the  mobile banking execution, (last effective one was the Barclay&#039;s that I can remember) but maybe that&#039;s a service that is already automated, and expected/delivered by all. Might also need more than a television solution. All, good stuff.</description>
		<content:encoded><![CDATA[<p>Liked the  work, enough surprise in the well written work. And speed of service (preemptive service) is a new space to be in. Agree on the absence of the &#8220;how to&#8221; in the  mobile banking execution, (last effective one was the Barclay&#8217;s that I can remember) but maybe that&#8217;s a service that is already automated, and expected/delivered by all. Might also need more than a television solution. All, good stuff.</p>
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		<title>By: Sriram Iyer</title>
		<link>http://www.bhatnaturally.com/advertising/ing-vysyas-jiyo-easy-hard-to-ignore/#comment-3759</link>
		<dc:creator>Sriram Iyer</dc:creator>
		<pubDate>Mon, 02 Nov 2009 05:41:56 +0000</pubDate>
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		<description>I liked the campaign, not too much of spoon-feeding. Simple &amp; to-the-point. Among the financial campaigns - I also liked the Max Newyork Life insurance wala TVC. Very good stuff!</description>
		<content:encoded><![CDATA[<p>I liked the campaign, not too much of spoon-feeding. Simple &amp; to-the-point. Among the financial campaigns &#8211; I also liked the Max Newyork Life insurance wala TVC. Very good stuff!</p>
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