http://www.bhatnaturally.com/advertising/liril-is-dead-long-live-liril-2000/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.bhatnaturally.com/advertising/liril-is-dead-long-live-liril-2000/#comment-3503 bhatnaturally Mon, 10 Aug 2009 01:38:04 +0000 http://www.bhatnaturally.com/?p=4462#comment-3503 Spot on, Arun. The 15-minutes of private fantasy and the waterfall have been quoted often. It may not be so relevant for today's housewife - definitely not for someone who can afford a 30-buck soap. Spot on, Arun. The 15-minutes of private fantasy and the waterfall have been quoted often. It may not be so relevant for today’s housewife – definitely not for someone who can afford a 30-buck soap.

]]> http://www.bhatnaturally.com/advertising/liril-is-dead-long-live-liril-2000/#comment-3502 Arun Prabhu Sun, 09 Aug 2009 18:59:38 +0000 http://www.bhatnaturally.com/?p=4462#comment-3502 The problem is that Liril has failed to evolve with its target consumer. The iconic Karen Lunel ad was targeted at the "sati savitri" type housewife and offered her an escape from the responsibilities of looking after her husband, home and family. That woman has evolved into the Indian housewife of the 2000s and beyond. She no longer seeks the sort of escapism offered by Liril "water features", she aspires to her heroines in soaps. Brands that understand this, respsect this and uncover her new needs will find a place in her heart. The problem is that Liril has failed to evolve with its target consumer. The iconic Karen Lunel ad was targeted at the “sati savitri” type housewife and offered her an escape from the responsibilities of looking after her husband, home and family. That woman has evolved into the Indian housewife of the 2000s and beyond. She no longer seeks the sort of escapism offered by Liril “water features”, she aspires to her heroines in soaps. Brands that understand this, respsect this and uncover her new needs will find a place in her heart.

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