http://www.bhatnaturally.com/advertising/local-advertising-in-india-many-an-alien-land/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.bhatnaturally.com/advertising/local-advertising-in-india-many-an-alien-land/#comment-3652 bhatnaturally Wed, 23 Sep 2009 17:20:54 +0000 http://www.bhatnaturally.com/?p=4702#comment-3652 Thanks Rahul. The mainline regional channels match the Hindi channels in terms of look and feel. Ditto for the ads. The level of crassness in Tier 2 seen to be believed. Not suggesting that we emulate them, though! Thanks Rahul. The mainline regional channels match the Hindi channels in terms of look and feel. Ditto for the ads. The level of crassness in Tier 2 seen to be believed. Not suggesting that we emulate them, though!

]]> http://www.bhatnaturally.com/advertising/local-advertising-in-india-many-an-alien-land/#comment-3650 Rahul Jauhari Wed, 23 Sep 2009 10:58:00 +0000 http://www.bhatnaturally.com/?p=4702#comment-3650 Great observation mate. The ivory towers have no connect/clue with ground realities, I suspect. Great observation mate.
The ivory towers have no connect/clue with ground realities, I suspect.

]]> http://www.bhatnaturally.com/advertising/local-advertising-in-india-many-an-alien-land/#comment-3649 Karthik Wed, 23 Sep 2009 03:22:13 +0000 http://www.bhatnaturally.com/?p=4702#comment-3649 Well, there are over 25 tamil channels that I have seen in Pondicherry (that is my home town). Note that not all of them are 'satellite' based. About 15 of them are by the local cable company there called 'Sky Sat'. You cannot see them if you are in other towns of Tamil Nadu. The advertising in those channels is mostly crass but then they should be working with their target segment. You may even see advertisements for local schools, local events etc (even events like marriages, puberty-attainment-festival(!!) etc) Well, there are over 25 tamil channels that I have seen in Pondicherry (that is my home town). Note that not all of them are ‘satellite’ based. About 15 of them are by the local cable company there called ‘Sky Sat’. You cannot see them if you are in other towns of Tamil Nadu. The advertising in those channels is mostly crass but then they should be working with their target segment. You may even see advertisements for local schools, local events etc (even events like marriages, puberty-attainment-festival(!!) etc)

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