Comments on: Nirma underwater – floating a new idea

By: rhuturaj b nilegaonkar

rhuturaj b nilegaonkar — Wed, 10 Jun 2009 07:59:23 +0000

The ad ressembles the waterworld ad of ariston aqualtis washing machines, which was a Cannes winner. though the idea is totally different, this ad is a big makeover for the nirma brand. the agency has continued the brand’s perception with the swirl girl and the strapline. it portrays the message of existence in the market with new looks and creation of high brand recall. i think they have done a great job for nirma. cheers to taproot……….

By: Harprabhjot Paul Singh

Harprabhjot Paul Singh — Wed, 03 Jun 2009 19:41:03 +0000

Nice AD, but, I would agree with Rahul sir on the packaging as well as if this will help sell more Nirma soap. Loved the orchestra classy feel. http://www.cockybox.com/

By: rahul jauhari

rahul jauhari — Mon, 01 Jun 2009 14:07:13 +0000

With you on this. Current Nirma consumers will like it. Adds style and class. What I don’t know or can’t say is what the ad is saying or if it will sell more Nirmas. Especially with the packaging not changing at all (unless I am mistaken on this one)