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	<title>Comments on: Of creativity and generic benefits</title>
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	<description>Ramblings on Advertising, Apple and New Media</description>
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		<title>By: bhatnaturally</title>
		<link>http://www.bhatnaturally.com/advertising/of-creativity-and-generic-benefits/#comment-187</link>
		<dc:creator>bhatnaturally</dc:creator>
		<pubDate>Tue, 20 May 2008 09:59:35 +0000</pubDate>
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		<description>Acerbic comment, Gitanjali. I agree that when ads are inward directed they please only the creator. But there *are* ads which make you think for that wee moment and when the penny drops, it leaves a lasting impression.</description>
		<content:encoded><![CDATA[<p>Acerbic comment, Gitanjali. I agree that when ads are inward directed they please only the creator. But there *are* ads which make you think for that wee moment and when the penny drops, it leaves a lasting impression.</p>
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		<title>By: Gitanjali</title>
		<link>http://www.bhatnaturally.com/advertising/of-creativity-and-generic-benefits/#comment-186</link>
		<dc:creator>Gitanjali</dc:creator>
		<pubDate>Tue, 20 May 2008 09:49:26 +0000</pubDate>
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		<description>I wonder why every &quot;award winner&quot; or &quot;done in December for you know what&quot; ad nowadays is just the pic and a teeny weeny logo!! My heart aches to say the least.... are we too busy to even bother about poor ol&#039; copy rich layouts? And it irritates the cr*p outta me when they have the audacity to make me think about what they intend to say for a good 5 minutes. I can almost see the smarty pants who made it sit sprawled on a chair-on-wheel go &quot;well THAT caught your attention didn&#039;t it?&quot;. Aaha lemme see YOU sell it to the client!!!</description>
		<content:encoded><![CDATA[<p>I wonder why every &#8220;award winner&#8221; or &#8220;done in December for you know what&#8221; ad nowadays is just the pic and a teeny weeny logo!! My heart aches to say the least&#8230;. are we too busy to even bother about poor ol&#8217; copy rich layouts? And it irritates the cr*p outta me when they have the audacity to make me think about what they intend to say for a good 5 minutes. I can almost see the smarty pants who made it sit sprawled on a chair-on-wheel go &#8220;well THAT caught your attention didn&#8217;t it?&#8221;. Aaha lemme see YOU sell it to the client!!!</p>
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