Comments on: Pepsi Refresh Everything: betting on optimism http://www.bhatnaturally.com/advertising/pepsi-refresh-everything-new-commercial-from-tbwa/ Ramblings on Advertising, Apple and New Media Tue, 07 Feb 2012 16:34:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Hecklar Prick http://www.bhatnaturally.com/advertising/pepsi-refresh-everything-new-commercial-from-tbwa/#comment-760 Hecklar Prick Sat, 17 Jan 2009 11:34:44 +0000 http://www.bhatnaturally.com/?p=2349#comment-760 I like this ad. I actually hate most of the cola ads in the past few years, except a few like those of Sprite, some of the Aamir Khan starring Coke ones, and may be the Beckham and little kid Pepsi one. But this is something different. Don't know if this particular one will work for the Indian mass but will defintely be liked by the Indian cosmopolitan crowd. About a Cola drink engineering optimism... not sure if it will; but it certainly has raised my hopes in seeing better cola ads. Now I'm pretty optimistic about having a part in making better cola ads if I'm ever given the brief! I like this ad. I actually hate most of the cola ads in the past few years, except a few like those of Sprite, some of the Aamir Khan starring Coke ones, and may be the Beckham and little kid Pepsi one. But this is something different. Don’t know if this particular one will work for the Indian mass but will defintely be liked by the Indian cosmopolitan crowd.

About a Cola drink engineering optimism… not sure if it will; but it certainly has raised my hopes in seeing better cola ads. Now I’m pretty optimistic about having a part in making better cola ads if I’m ever given the brief!

]]> By: bhatnaturally http://www.bhatnaturally.com/advertising/pepsi-refresh-everything-new-commercial-from-tbwa/#comment-752 bhatnaturally Wed, 14 Jan 2009 13:36:46 +0000 http://www.bhatnaturally.com/?p=2349#comment-752 Walter, thanks for the comment. As I said, can a 'cola drink engineer optimism'? Obviously not. Just as a cola does not suddenly make you attractive to the opposite sex or appear cool. These are just tools to create likable advertising. But in the bargain, if they get labelled slimy worms, that's occupational hazard. Walter, thanks for the comment. As I said, can a ‘cola drink engineer optimism’? Obviously not. Just as a cola does not suddenly make you attractive to the opposite sex or appear cool. These are just tools to create likable advertising. But in the bargain, if they get labelled slimy worms, that’s occupational hazard.

]]> By: walter http://www.bhatnaturally.com/advertising/pepsi-refresh-everything-new-commercial-from-tbwa/#comment-751 walter Wed, 14 Jan 2009 13:27:20 +0000 http://www.bhatnaturally.com/?p=2349#comment-751 No, actually this makes me sick. Latching onto peoples' excitement surrounding the new President... to promote a soft drink? Many people are geniually excited that we're going in a new direction, that things will improve, that we have our first African-American in office, etc. All of these have nothing to do with a beverage. Long term, the only thing this will create is PESSIMISM because, no matter what Americans are feeling--whether it be fear, hope, insecurity--there will be advertisers that will exploit these emotions in order to hawk products for their corporate clients. Even if this promotion works and Pepsi successfully dupes consumers, this still creates disgust of the advertising industry and those who earn a living by creating these promotions. They are slimy worms. I will drink Coke. No, actually this makes me sick.
Latching onto peoples’ excitement surrounding the new President… to promote a soft drink? Many people are geniually excited that we’re going in a new direction, that things will improve, that we have our first African-American in office, etc. All of these have nothing to do with a beverage.
Long term, the only thing this will create is PESSIMISM because, no matter what Americans are feeling–whether it be fear, hope, insecurity–there will be advertisers that will exploit these emotions in order to hawk products for their corporate clients.
Even if this promotion works and Pepsi successfully dupes consumers, this still creates disgust of the advertising industry and those who earn a living by creating these promotions. They are slimy worms.
I will drink Coke.

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