I noticed this campaign in India Today about 2 years ago. It brought a smile to my face, made a strong impression in my mind and actually made me consider buying the brand.
Ad Agency: Icecube Design & Film
Creative Director: Rafeeq Ellias
Art Director: Mangesh Rane
Copywriter: Sunil Shibad
Photographer: Rafeeq Ellias
Via: Advertising & Marketing Made Easy
Did I buy the brand? No. Partly because the brand shop near my office on M G Road shut down – but that’s another story. At least I was positively disposed. What more can one ask for from advertising?
{ 4 comments… read them below or add one }
Stanza Fashion – nice copy. Remember seeing these 2 years ago http://www.lbhat.com/advertising/seen-an... #creativeads
RT @bhatnaturally: Stanza Fashion – nice copy. Remember seeing these 2 years ago http://www.lbhat.com/advertising/seen-an... #creativeads
Do people still fall for such lines?
hehe. I think the way such stuff works is that the line brings a smile to your face and the overall delivery of the message (the layout, art direction, photography, the media environment) seems to have a positive effect on the reader. Likable advertising, as they say. This likability then gets transferred to the brand subliminally and positively pre-disposes one to the brand. So it ain’t about falling for a line.
Sorry that wasn’t meant to be preachy!